Every good email marketer knows you have to nurture your new subscribers, right?
But what if it turns out the whole “nurturing” thing has morphed into something it was never meant to be? What if instead of building stronger relationships, you’re actually hurting them by trying so hard to “add value” that you forget to sell to them at all?
That’s what I’m asking in this episode of the Tiny Course Empire Podcast, and I have to warn you, I may have been a little fired up in this one. Tell me in the comments below if you think I’m way off base or if you agree. I’d love to hear your thoughts!
What can I mail my list today? Use these suggestions to send regular campaigns (broadcast emails) OR as a part of your nurture sequence.
Related Episodes:
Encore: Stop Nurturing Your List You've probably heard that you should "nurture your list." I think that's BS. Find out why (and what to do instead) on this episode of the Tiny Course Empire Podcast.Read More »
Five Compelling Reasons to Mail Your List Every Day Whether you love the idea or hate it, there are some powerful reasons you should consider emailing your list every day, as well as some best practices to follow if you decide to give it a try in your business.Read More »
Tiny Course Magic If you’ve been told that the only way to earn “real money” online is with a big launch and all the fanfare, stress, and expense that goes with it, then you’re in for a treat. In this episode, I’m pulling back the curtain on the tiny course business model, and revealing what’s really possible with bite-size digital products that sell for less than $50.Read More »
Definitely agree with this! It seems important to be able to offer something early in the process that’s not too high-end to be intimidating. I notice some people offer trials in their membership sites.
One of the things I’ve been studying with a coach lately is all about how to rewrite our meanings around certain words. I think that’s more important than ever in business language, because so many words that actually mean positive things get hijacked and twisted in business “training.”
When I use a word, I use it with my meanings. Not what someone else has determined that it means.
I will always, always nurture my people. But what that means to me may not mean what it does to someone else. It doesn’t mean that I baby them, or pretend that I’m not in business to sell things. It just means that everything I do comes from a place of caring for the other person.
And I don’t tend to have long introductory email series when someone gets on my list. Just two or three that tell them who I am. The rest of the time, they are right there getting nurtured along with everybody else on a regular basis. 💚
Another great episode, Cindy. I’m horrible about selling to my list and have followed that whole nurture series belief that you can’t sell to your list until AFTER they get to know you (through that email series). But I know better than that and the real problem is I just struggle selling to my list period. I struggle with it because as a lifestyle blogger/podcaster, I feel like there isn’t anything I can sell to my list – which we all know is hogwash LOL.
Definitely agree with this! It seems important to be able to offer something early in the process that’s not too high-end to be intimidating. I notice some people offer trials in their membership sites.
I like the idea of a low-cost offer right from the start, too. That’s what tripwires are all about. 🙂
One of the things I’ve been studying with a coach lately is all about how to rewrite our meanings around certain words. I think that’s more important than ever in business language, because so many words that actually mean positive things get hijacked and twisted in business “training.”
When I use a word, I use it with my meanings. Not what someone else has determined that it means.
I will always, always nurture my people. But what that means to me may not mean what it does to someone else. It doesn’t mean that I baby them, or pretend that I’m not in business to sell things. It just means that everything I do comes from a place of caring for the other person.
And I don’t tend to have long introductory email series when someone gets on my list. Just two or three that tell them who I am. The rest of the time, they are right there getting nurtured along with everybody else on a regular basis. 💚
I like that definition Teresa!
Definitely need to include these points for my autoresponder series as I review my lead magnets for possible updates. Thanks Cindy.
Definitely!
Another great episode, Cindy. I’m horrible about selling to my list and have followed that whole nurture series belief that you can’t sell to your list until AFTER they get to know you (through that email series). But I know better than that and the real problem is I just struggle selling to my list period. I struggle with it because as a lifestyle blogger/podcaster, I feel like there isn’t anything I can sell to my list – which we all know is hogwash LOL.
It really does just take practice. Do it enough (sell to your list, that is) and you’ll find it comes quite naturally after a while. 🙂
Great information! I’m finally working with a newsletter list and looking forward to growing in 2022
Excellent! Email is still the best value for your marketing dollar. Glad to see you’re working on building your list!