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Do you feel icky when you ask a subscriber or blog reader to buy something – either your product or an affiliate offer? Do you worry that you have to achieve some unknown measure of valuable information before it’s acceptable to share a straight-up sales letter? Do you feel like


Like just about every online tool, there’s more than one way to manage your Active Campaign account. In this video, I give you an overview of how I have mine set up, as well as how I (hopefully) avoid annoying subscribers with too many emails.


Here’s a neat trick from Thrive Leads that lets you get more leverage from your content upgrades (or any opt-in form, really). Turns out, opt-in forms in Thrive Leads can have multiple “states.” One state is the default–that’s what everyone sees. You can also have an “already subscribed” state that


What can I mail my list today?

If you find yourself starting at a blank screen, with no idea what to send to your email list (or post to your blog, or share on social), here’s 49 things you can mail today.


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Open rates. Click throughs. Conversions. Traffic. Opt-ins. If you’re building your mailing list, these are just some of the numbers you’re watching on a regular basis. It’s the only way to know if your efforts are working. But it turns out many of those numbers are wrong. Measuring Sign Ups


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