As a small business owner, you probably know that content creation is a powerful way to grow your audience, but which style is right for you?
Should you start a podcast? Launch a YouTube channel? Publish a blog? It seems like an easy decision, but the truth is, there’s more to consider than just your personal taste (although that does play a role).
In this episode, I’m sharing a four-step process you can use to find the right content style for you and your growing business.
Prefer a transcript? Here you go!
What you’ll learn in this episode:
- How I can trace every dollar I’ve earned online back to a single piece of content I read (and who I can thank for that).
- Why content creation makes good financial sense for a growing business.
- Three primary styles of content you can choose from, and the pros and cons of each.
- Four things to consider as you weigh your content style options.
- Why I recommend you not make social media content your main gig.
- Kelly McCausey is a long-time blogger and podcaster, and a personal friend as well.
- Matt D’Avella publishes about minimalism and productivity on his YouTube channel, and created a course called Master YouTube.
- Pat Flynn wants you to give your audience small, quick wins.
- Nicole Dean once interviewed Pat Flynn. She no longer has a podcast, but you can find her at NicoleOnTheNet.com.
- Coschedule lists 113 Types of Content Marketing You Can Add to Your Calendar Now.
- The Hubspot content marketing trends report says people pay more attention to video content.
- In episode 19 of this podcast, I talked about How to Be Consistent.
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I loved that I could access the notes as well and read along. Is it OK to switch between channels weekly ? Meaning can I tell readers I will do a podcast monthly for example and blogs weekly until my business grows?
Hi Kerry! I think it depends on your goals. If you want to grow your podcast audience organically–meaning you want them to find you on the podcast directories–then a more frequent schedule will work better. On the other hand, if your goal is primarily to keep your existing audience engaged, switching between channels as you said is fine. Just be sure they know where (and when) to find you.
This information was helpful and to the point. Thank you.
You’re welcome Jennifer. I’m glad it was helpful for you!