Four Easy Content Upgrades To Grow Your Mailing List

Tiny Course Empire Podcast

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If there’s one question I hear over and over again, it’s “How do I build a mailing list?”

There are a few tried-and-true strategies I’ve used, such as participating in bundles and giveaways or starting an affiliate program. But there is one method that consistently brings in high-quality subscribers to my email list, and that’s content upgrades.

In this episode, I’m chatting with content creator Jeff Herring about four ways I use content upgrades. I love these methods because they’re fast and easy, and they offer loads of value for my subscribers, too.

Prefer a transcript? Here you go!

What you’ll learn in this episode:

What the heck is a content upgrade anyway?
How to turn your content into a downloadable resource
A clever WordPress plugin that does all the work for you
How to do more with content you’ve already created
The types of content that are perfect for content upgrades
Why this type of list-building gives you superpowers as an email marketer

Resources mentioned:

Six-Figure Systems is my monthly program where I help you plan, build, and grow a six-figure online business. Start your $7 trial today and see everything that’s included.
Designrr.io takes your written content and turns it into beautifully formatted documents with the click of a button.
Uncovering Hidden Cash will help you find all those profit streams that are costing you money every month.
PostGopher makes creating content upgrades as easy as installing a plugin.

Related Episodes:

Participating in Bundle and Giveaway Events with Val Selby Bundles and giveaways are still great options for building your mailing list. In this episode, I'm chatting with expert bundle coordinator Val Selby, and she's answering all the questions you have about making the most of these opportunities.Read More »
Five Compelling Reasons to Mail Your List Every Day Whether you love the idea or hate it, there are some powerful reasons you should consider emailing your list every day, as well as some best practices to follow if you decide to give it a try in your business.Read More »
Getting Started With Content Marketing It's true. Content is still king. Here's how to get started with content marketing for your business, including how to find ideas, what types of content to create, and why consistency matters.Read More »