Encore Presentation: Marketing Without Social Media

Tiny Course Empire Podcast
Tiny Course Empire Podcast
Encore Presentation: Marketing Without Social Media

It’s not a secret that organic reach on Facebook, Instagram and others is at an all time low. What’s worse, even if you’ve mastered a platform or two, it seems as if every week or so, there’s yet another algorithm update that threatens to destroy all the work you’ve put into it.

Pinterest users are even feeling the pinch. The platform is often referred to as a search engine rather than a social network, and as such it’s been the go-to traffic source for bloggers in many niches for years. But now, even Pinterest has left some content creators feeling frustrated over a dramatic drop in traffic.

But what can you do? How else can you get the word out about your latest course, or your new opt-in offer? Turns out, there are plenty of ways you can market your business without social media, and in this week’s episode, I’ll give you my top 21 suggestions.

Prefer a transcript? Here you go!

What you’ll learn in this episode:

  • Why I finally (mostly) left social media, and how I’m making Facebook work on my terms today.
  • The single most important marketing channel all small business owners should be prioritizing, and why.
  • How to leverage search (and not just from Google) to get in front of your ideal audience.
  • The strategy I used to launch my business and quickly grow to six-figures in revenue.
  • What Steve Martin can teach us all about getting noticed in a competitive world.

Resources mentioned:

  • Debbie Gartner’s SEO guides are worth every penny. Start with this one if you’re brand new, or this one if you’ve been blogging for a while.
  • Stupid Simple SEO is the best full-featured course on SEO I know of. I took it two years ago and it’s well worth the time and money investment. Start with Mike’s free class to learn more about the topic and his teaching style.
  • Affiliate Program Success was not mentioned, but it’s a helpful resource if you’re interested in creating your own affiliate program to sell your courses and products.
  • Medium.com has a built in audience and it’s easy to get started syndicating your content there.
  • HelpAReporter.com is a great resource if you want to get quoted on high-traffic sites. Sign up as a “source” and then choose the types of notifications to receive.
  • Meetup.com makes live, in person networking easier. Just search your area for your topics of interest.
  • UpViral makes hosting a viral contest as simple as filling in a few details.
  • Steve Martin has the best advice you will ever hear about finding success, and it’s not just true for show business.
  • In episode eight I talked more about participating in bundles and giveaways for list building.