It’s no secret that email marketing offers the best ROI (return on investment) for your promotional efforts. But did you know there’s a way you can earn even more from your email list…
- without mailing more often (although you certainly can)
- while serving your subscribers better
- using tools you already have
That’s what segmenting your email list is all about, and it’s a technique every business owner can master. On this episode of the Tiny Course Empire podcast, I’ll share some easy segmentation strategies you can use starting right now, as well as tips for getting started.
Prefer a transcript? Here you go!
What you’ll learn in this episode:
- Four reasons you should be segmenting your list (hint: it’s all about serving your subscribers better)
- Eight common segmentation strategies to use
- Tools that make segmenting your list easier
- Five ways I segment my list every single week
- How to get started with list segmenting today
- Six-Figure Systems is my monthly online business training. Join 600+ entrepreneurs just like you for only $7 for your first week, and let’s create a profitable business you love.
- Active Campaign is my email marketing platform of choice.
- ConvertKit is another popular solution.
- Debbie Gartner blogs about home decor at TheFlooringGirl.com. She also teaches about SEO, affiliate marketing, and blogging.
- Karon Thackston teaches copywriting and other online business skills at MarkeingWords.com.