You’ve no doubt heard about some recent changes Apple and Google are making to their browsers and mobile devices. Maybe you’ve heard some scary things, like how those changes are bringing affiliate marketing to an end.
If your’e an affiliate marketer, or if you run an affiliate program, that might have you in a panic. Like most things though, these rumors have been blown out of proportion. Your affiliate commissions are safe—at least for now.
The truth is, the changes that Google and Apple have made are not aimed at affiliate marketers at all, but rather at advertisers who stalk you across the internet, showing unwanted ads that seem to know too much about you. You know the ones I’m talking about.
I’ve got all the details in this episode of The Tiny Course Empire Podcast, including how you can test your links and your tracking for yourself to put your mind at ease.
Prefer a transcript? Here you go!
What you’ll learn in this episode:
- Why your email open rates can’t—and never could be—trusted
- The difference between email tracking and cookie tracking
- How cookies are used by affiliate programs
- What a “third party cookie” is and why it (probably) doesn’t matter to affiliate marketers
- The difference between a link redirect and a third party tracker
- How to test your own affiliate links to be sure they’re tracking properly