Should Affiliate Marketers Be Worried About Apple and Google Cracking Down on Third Party Cookies and Email Trackers?

Tiny Course Empire Podcast

00:00 /

You’ve no doubt heard about some recent changes Apple and Google are making to their browsers and mobile devices. Maybe you’ve heard some scary things, like how those changes are bringing affiliate marketing to an end.

If your’e an affiliate marketer, or if you run an affiliate program, that might have you in a panic. Like most things though, these rumors have been blown out of proportion. Your affiliate commissions are safe—at least for now.

The truth is, the changes that Google and Apple have made are not aimed at affiliate marketers at all, but rather at advertisers who stalk you across the internet, showing unwanted ads that seem to know too much about you. You know the ones I’m talking about.

I’ve got all the details in this episode of The Tiny Course Empire Podcast, including how you can test your links and your tracking for yourself to put your mind at ease.

Prefer a transcript? Here you go!

What you’ll learn in this episode:

Why your email open rates can’t—and never could be—trusted
The difference between email tracking and cookie tracking
How cookies are used by affiliate programs
What a “third party cookie” is and why it (probably) doesn’t matter to affiliate marketers
The difference between a link redirect and a third party tracker
How to test your own affiliate links to be sure they’re tracking properly

Resources mentioned:

Six-Figure Systems is my monthly training program where you’ll learn how to start, grow, and scale your online business
Impact.com article on the changes to Apple’s Safari browser

Related Episodes:

How to Start an Affiliate Program One of the fastest, most reliable ways to market your online business is to start an affiliate program—and it’s easier than you might think. I’ll walk you through how to start an affiliate program for your small business in this episode of the Tiny Course Empire podcast.Read More »
9 Little Known, Non-Scammy Ways to Promote Affiliate Links and Earn Commissions Think the only way to earn great affiliate commissions is to always be selling? Think again. In today's episode of the Tiny Course Empire Podcast, I'll let you in on nine ways you can promote affiliate links and earn commissions without ever feeling like a sales person.Read More »
Member Q & A replay Twice each month we host live Q & A calls for our Six-Figure Systems members. In this episode, I’m giving you a sneak peek inside one of those calls. You’ll learn about prioritizing your projects, growing your email list, and more.Read More »