Two and a half years ago I sat down to record the very first episode of this podcast. I’d been a podcast listener for years—right now I’m subscribed to about 25 different shows, and I listen to dozens more on an episode-by-episode basis.
So when I decided it was time to really embrace content marketing as a tool in my business, podcasting was my first choice. I knew a few things going in.
I knew I had to be in it for the long-run. Content marketing is all about long-term strategy, not quick wins, so I was committed to a long-term plan.
I knew I had to be consistent. Probably more than any other content medium, podcasting benefits from a consistent publishing schedule.
I knew I wanted to teach, not interview. I’ve never enjoyed listening to interview style shows, and I never wanted to create one, so I knew going in that this would be a solo show—just me and my thoughts about running an online business.
I also thought I was prepared, but there are always things you can’t truly know ahead of time. In this 100th episode, I’ll share five things I learned (or learned again) over the past 27 months.
Prefer a transcript? Here you go!
What you’ll learn in this episode:
- Two big benefits of consistency that go way beyond just earning more money
- How setting deadlines in public helps ensure I do what I intend to do
- Why building a sustainable business requires long-term commitment (and that’s actually a good thing)
- Why showing up as your imperfect self is good enough