Two and a half years ago I sat down to record the very first episode of this podcast. I’d been a podcast listener for years—right now I’m subscribed to about 25 different shows, and I listen to dozens more on an episode-by-episode basis.
So when I decided it was time to really embrace content marketing as a tool in my business, podcasting was my first choice. I knew a few things going in.
I knew I had to be in it for the long-run. Content marketing is all about long-term strategy, not quick wins, so I was committed to a long-term plan.
I knew I had to be consistent. Probably more than any other content medium, podcasting benefits from a consistent publishing schedule.
I knew I wanted to teach, not interview. I’ve never enjoyed listening to interview style shows, and I never wanted to create one, so I knew going in that this would be a solo show—just me and my thoughts about running an online business.
I also thought I was prepared, but there are always things you can’t truly know ahead of time. In this 100th episode, I’ll share five things I learned (or learned again) over the past 27 months.
How to Start a Podcast Thinking of starting a podcast? Here’s a behind-the-scenes peek at how a weekly show works, along with eight steps to follow if you’re ready to start your own podcast.Read More »
How to Choose Your Tech Stack Fire up your favorite search engine and type in “membership sites” or “email marketing” or even “website builder” and you’ll find dozens--in some cases hundreds--of options to choose from. You might think all these choices would make it easier to bootstrap an online business, but what it really does is create even more confusion.Read More »
Four Steps to Choosing Your Perfect Content Platform Smart business owners publish content to grow their audience and their income. But which style of content suits you best? Tune in to this episode of the Tiny Course Empire Podcast to find out.Read More »
