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Amy Kuphal’s easy email marketing strategy

Tiny Course Empire Podcast
Tiny Course Empire Podcast
Amy Kuphal’s easy email marketing strategy

You’ve listened to me bang on about email marketing for a few years now. You know how important it is (crucial, in fact). You know how much I prioritize email above all other marketing channels (because it’s the only one you own and control). You know my thoughts on list-building and engagement and staying in touch with your subscribers.

And I know that for some of you, my email marketing method feels a bit overwhelming—especially if you’re just getting started.

That’s why when I met Amy Kuphal, I knew I had to introduce her to you. Amy is an email marketing ninja, but more than that, she’s a systems lover, and she wants nothing more than to make email marketing easy for everyone to do.

Prefer a transcript? Here you go!

Join me for this interview, and you’ll learn:

  • How Amy discovered the power of email marketing
  • How Amy’s Lead Generation Pyramid works to grow your mailing list
  • How an email list allowed Amy to scale her 1:1 coaching business while working fewer hours
  • Why you should sell to your email subscribers first, and how Amy does it with integrity
  • The most important part of your lead magnet (this one caught me off guard)
  • Why launching your lead magnet fast is more important than making it perfect
  • Where to promote your lead magnet with some creative ideas you’ve probably never thought of
  • How to turn new subscribers into raving fans with a short welcome sequence
  • How Amy is using AI in her email marketing content
  • How to make writing a weekly newsletter easy with Amy’s email templates

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