Amy Kuphal’s easy email marketing strategy

Tiny Course Empire Podcast

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You’ve listened to me bang on about email marketing for a few years now. You know how important it is (crucial, in fact). You know how much I prioritize email above all other marketing channels (because it’s the only one you own and control). You know my thoughts on list-building and engagement and staying in touch with your subscribers.

And I know that for some of you, my email marketing method feels a bit overwhelming—especially if you’re just getting started.

That’s why when I met Amy Kuphal, I knew I had to introduce her to you. Amy is an email marketing ninja, but more than that, she’s a systems lover, and she wants nothing more than to make email marketing easy for everyone to do.

Prefer a transcript? Here you go!

Join me for this interview, and you’ll learn:

How Amy discovered the power of email marketing
How Amy’s Lead Generation Pyramid works to grow your mailing list
How an email list allowed Amy to scale her 1:1 coaching business while working fewer hours
Why you should sell to your email subscribers first, and how Amy does it with integrity
The most important part of your lead magnet (this one caught me off guard)
Why launching your lead magnet fast is more important than making it perfect
Where to promote your lead magnet with some creative ideas you’ve probably never thought of
How to turn new subscribers into raving fans with a short welcome sequence
How Amy is using AI in her email marketing content
How to make writing a weekly newsletter easy with Amy’s email templates

Resources mentioned:

Amy Kuphal, email marketing specialist and online business coach
The Inbox Entrepreneur
Six-Figure Systems (snap up a $7 trial here)

Related Episodes:

Create a newsletter habit (Online Business Roadmap Step 3) I don’t know what to email about!” You’ve probably told yourself that before (I have), so in this episode of the Tiny Course Empire podcast, I’m giving you a dead-simple plan to follow for sending two emails each and every week.Read More »
Email Funnels for Non-Marketers If email marketing funnels are still a mystery, or you just can't seem to create one that does its job, then tune in for this episode of the Tiny Course Empire Podcast. I'll share a backward funnel planning strategy that makes crafting those emails easy, and that will encourage your subscribers to hit the buy button.Read More »
How to Build an Email List Want to know the exact steps to creating a profitable online business? It all starts with this episode on How to Build an Email List.Read More »

Pat says:

This episode was truly outstanding!

Cindy says:

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Isn’t Amy great? I just love her!

- Patricia Daly says:
  
  at
  
  I’ve listened to this one again. Great stuff! Thanks for finding so many great creatives to interview!
  
  - Cindy says:
    
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    She’s a smart one, isn’t she? I loved chatting with her!