Business—and life in general—is filled with conflicting advice.
We hear about the latest and best email platform, only to be told a week later that this other one is better. A new social platform is suddenly everyone’s favorite hangout, when just last month they were raving about a different app.
Even business models are not immune. Are courses dead? Or are they making a comeback? Who even knows?
All this conflicting advice is bad for business, and in more ways than one. It keeps you stuck, never able to fully embrace any one strategy, to become proficient at it, to leverage it to its full capability. It’s a primary cause of shiny object syndrome, that well-known affliction that causes us to move quickly from one thing to the next, never gaining traction anywhere.
Short of unsubscribing from every business focused podcast and YouTube channel or moving to an off-grid cabin on a mountaintop, what else can you do to navigate through all of this conflicting advice?
I have some (hopefully non-conflicting) advice you can try.
Marketing Without Social Media You don't have to be a social butterfly to grow an online business. In fact, marketing without social media is easier and more effective than ever. Here are 21 strategies to add to your marketing toolbox.Read More »
Encore Presentation: Marketing Without Social Media You don't have to be a social butterfly to grow an online business. In fact, marketing without social media is easier and more effective than ever. Here are 21 strategies to add to your marketing toolbox.Read More »
One question that makes every business (and life) decision simple Before you decide on a new product, new marketing strategy, or even a new business model to try out, there's one question you have to ask yourself. It has nothing to do with profit potential, and everything to do with your results.Read More »
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