The secret to growing an audience in 2026 isn’t perfection or polish, and it certainly isn’t mastering the art of the AI prompt. It’s simply showing up as your imperfect, opinionated self—before you’re ready. Here’s why that matters, and how you can start.

Confused by funnels? Overwhelmed with the tech? Here’s a quick-and-easy funnel set up using my two favorite tools, plus some free training to help you get started!

Do you feel icky when you ask a subscriber or blog reader to buy something – either your product or an affiliate offer? Do you worry that you have to achieve some unknown measure of valuable information before it’s acceptable to share a straight-up sales letter? Do you feel like

Here’s a neat trick from Thrive Leads that lets you get more leverage from your content upgrades (or any opt-in form, really). Turns out, opt-in forms in Thrive Leads can have multiple “states.” One state is the default–that’s what everyone sees. You can also have an “already subscribed” state that

Looking for a fun new way to grow your mailing list? A quiz might be just what your readers are asking for. Here’s how to make it happen.

If you find yourself starting at a blank screen, with no idea what to send to your email list (or post to your blog, or share on social), here’s 49 things you can mail today.

Got questions about email marketing or list building? Karon Thackston from Marketing Words and I got together to chat about it, so give it a listen!

Think virtual service providers can’t use email marketing? Confused by all the moving pieces? This will help you make sense of it all.