I wouldn’t start with a brand new website or an expensive course platform. I wouldn’t spend money on graphics or write a book. I wouldn’t even create a tripwire or build a funnel.
Instead, I’d keep it simple, and prioritize the three core elements of a sustainable online business:
Content
List building
Offers
These are the foundation pieces every business needs. Without them, those funnels and tripwires and course platforms are worthless.
Of course, there’s a bit more to it than this simplified checklist, so let’s talk about how you can make this work for you and your brand new business.
Three things I would not do if I were just starting out in 2025. These were some costly lessons in both time and money, and I hope you won’t make the same mistakes!
One simple tweak that makes content marketing a more powerful tool (most people won’t do this).
Why list-building still matters today—and probably always will.
How to keep your offers simple, and why you must resist the urge to add more.
Three ways your mindset impacts your business success, and what you can do about it. File this under “things I really wish I’d known sooner!”
Six-Figure Systems is my monthly training program for online entrepreneurs. You can join us today for just $7.
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