According to my informal survey, next to needing more clients, you also want to earn more money. I totally get that. Money is what gives us the freedom to pursue our dreams without stressing over how you’re going to pay for those new tires your car so desperately needs.
But while a lot of the VAs I’ve worked with want more money, they have a hard time actually getting it.
Sound familiar? Here’s a quick, 3-step plan to help you start commanding the rates you’re worth.
Step 1: Be Proactive
Anyone can check off a list of tasks, but it takes a Rockstar VA to notice where something can be improved and just do it. Broken link in an autoresponder? Fix it. Expired vacation notice on a landing page? Remove it. Security issue with a WordPress plugin? Find a replacement.
You get the idea. The fewer distractions your client has to deal with, the more time she’ll have to grow the biz. Isn’t that why she hired you in the first place?
Step 2: Be a Source of Information
Want to know the real benefit of defining and working with your ideal client? Knowledge. Most of my clients are coaches. Business coaches, life coaches, dating coaches…but it’s all coaching, and they all market their services online. That gives me a LOT of insight into coaching, and plenty of hands-on experience with marketing, too.
My clients all know this and they count on me to be not only a VA, but a knowledgeable consultant who can help them achieve their goals. I’m not shy about suggesting new ways to do things and using examples from other clients (with permission, obviously). I’m also comfortable saying things like “I think that’s a bad idea. Here’s why, and here’s how I’d do it instead.”
My advice is not always followed, but it is always well received, and one of the reasons my clients work with me.
Step 3: Be a Partner
Bottom line: If your clients’ business thrives, so will you. Treat their business like your own, and you both will succeed. As they say, “A rising tide lifts all boats.”
If you’re short on experience it can be tricky to nail these three steps, so don’t worry if it takes a bit of time to earn your rockstar title. Just keep focusing on what your ideal client wants and needs, learn from each project, and pay attention to what’s working (and not) in her business. Share what you learn, and have the confidence to say, “What if we tried this…”