What’s the first bit of advice you heard as a new business owner?
Build a list, of course.
But what few people will tell you is that a bigger list isn’t always a better list. In fact, you can quickly fill your list with hundreds or even thousands of people who rarely open your emails and who will never make a single purchase.
That’s when your mailing list shifts from the asset column to the liability column on your profit and loss ledger. Frankly, it’s no way to run a business.
What’s the solution? Do you stop offering freebies to grow your list?
The List-Building Conundrum
New people – meaning those who don’t yet know who you are and what you’re all about – aren’t likely to make buying your product the first thing they do. That’s a bit like getting married on the first date.
Sure, it might happen, but it’s rare.
Instead, they opt-in for a freebie of some kind, just to get to know you better. You exchange a few emails and invite them to your Facebook group or to follow you on Instagram, and only after they’re comfortable will they make a purchase.
Always assuming you can hold their attention that long. And let me tell you, that’s a big IF.
So What’s the Fix, Then?
Imagine making an offer so enticing, so irresistible, that even those subscribers who met you for the first time just 5 minutes ago can’t help but buy.
Now you’re not filling your list with freebie seekers. Instead, you’re creating a community of buyers. And here’s what we know about buyers: They are far more likely to engage with your future emails, buy additional products down the road, and turn into raving fans who happily share your message with the world.
Who doesn’t want a list filled with fans?
Enter, The Irresistible Offer
Would it surprise you to learn that those first few moments after a new subscriber joins your list are when they are most engaged? That’s why it’s critical that you make the best use of their attention by presenting the next right step for them, right when they’re most likely to consider it.
But not just any offer will do. If you want your tripwire to be truly irresistible, you must have a plan of action.
I’m going to show you exactly how to create and sell your own low-cost, incredibly irresistible tripwire offer to convert new subscribers to customers in minutes. The Tripwire Toolkit includes all the checklists, worksheets, and templates you need to easily add low-priced offers to all of your opt-in funnels.
Here’s Everything You Get Inside The Tripwire Toolkit:
You are fully protected by our 100% Satisfaction-Guarantee. If The Tripwire Toolkit doesn't make creating and using tripwires easier in any way, simply email me for a prompt, courteous refund.
I've been building six- and seven-figure online businesses for more than nine years. With training in copywriting and content creation, hands-on experience with today's most profitable marketing strategies, and a strong love of technology, I have a unique combination of skills that made me an in-demand freelancer for many years.
Today you can't hire me to build your business, but you can work with me through training programs like The Tripwire Toolkit, where I share all my tips and secret strategies for building profitable, fun, and easy to manage online businesses.
PS: You are fully protected by my 100% Satisfaction-Guarantee. If The Tripwire Toolkit doesn't match up to everything I've said here, simply contact me at firstname.lastname@example.org within 7 days of purchase, and I'll send you a full refund.
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