How to Write a Welcome Sequence That Turns Your Newest Subscribers into Paying Customers

You've been lied to. 

The all-too-common advice that you have to "nurture your list" before you can sell to them is hurting your business, and here's why: 

  • Your most engaged subscribers are also your newest subscribers. They're more likely to open, read, and click on your emails, so why would you waste that momentum on feel-good emails that don't turn a profit?
  • New subscribers joined your list so you can help them solve a problem they're having right now. What's the point of making them wait through a "nurture sequence" before you offer them a solution?
  • Your subscribers (all of them) are counting on you to help them make good decisions. They're not signing up just to "get to know you" better.

But listen. I know it can be uncomfortable to sell to your audience—especially when they're new to you. That's how I used to feel, too. I told myself all kinds of stories about why I had to "earn the right" to sell to my growing email list. 

Then I learned...

It's possible to serve your subscribers and sell to them, too.

You might be thinking—or maybe you've even been told—that your subscribers don't want emails from you. And that if you DO send them anything, it has to be filled to the brim with value before you dare ask them to make a purchase. 

Here's the truth. 

People don't hate email. They hate bad email. You know the ones. They're all "BUY! BUY! BUY!" and they're filled with vague promises and lots of hype. 

I agree. If you set up your welcome sequence like that, you'll lose a lot of subscribers. 

There IS a better way. I'll show you how. 

Welcome Sequences That Sell is a live workshop, where we'll talk about what makes a great email—one that you'll be proud to send—and how you can incorporate helpful calls to action that drive sales, even while your new subscribers are just getting to know you. 

I'll walk you through real-life examples of nurture sequences that sell, from marketers you know, and we'll break them down and see why they work, so you can use the same strategies in your own email. 

Finally, I'll give you my done-for-you email welcome sequence templates. If you spend too much time staring at a blank screen wondering what to write, these will slash your email writing time. 

The live workshop happens on Tuesday, June 13, 2023, but don't worry if you already have plans. You can catch the replay when it's convenient for you, and still get all the benefits. 

What Cindy's students say about her courses

I so enjoyed Cindy's straight-forward training that offers easily implemented advice. I also loved all the of worksheets that come with the videos! It will be so nice to have them to guide me. Her team was easy to work with and quick to respond!

Kassie Hanson

Here’s what you can expect from Welcome Sequences That Sell

  • Understand the theory behind the "nurture sequence," and why writing this kind of welcome is the worst thing you can do for you AND for your subscribers.
  • Learn the types of emails your subscribers actually want to receive from you, and that they'll eagerly open, read, and click. 
  • Email templates you can copy and paste. No need to overthink or spend hours writing emails when you can just fill in the blanks and tweak these templates to match your own personal style. 
  • AND answers to your email marketing questions, too! Bring your questions to the live call for real-time help. If you can't make it live, post them on the replay page and I'll pop in there with my answer.

Available Today For Just...


What Cindy's students say about her courses

I love how Cindy breaks down a large, complicated process into small, digestible bites. It reduces overwhelm and makes goals and tasks much more attainable!

Tina Huffman

100% Satisfaction Guarantee!

You are fully protected by our 100% Satisfaction-Guarantee. If Welcome Sequences That Sell doesn't in any way improve your email marketing efforts, simply email me within seven days for a prompt, courteous refund.

Frequently Asked Questions

Will this work for (fill in your business model here)?

If you have an email list and you implement the strategies you learn in this workshop, your welcome sequences will become more profitable, and they'll serve your subscribers better, too.

What if I’m brand new?

This course was made just for you. I’ll help you create a welcome sequence that works, and your email list will start earning its keep right from the start. 

I already have a thriving business. Is there anything here for me? 

More experienced email marketers will learn to think about their welcome sequences in a new way so you can serve your community better. 

I'm a Six-Figure Systems member. Should I buy this? 

Nope! Watch your email, because I'll send you the link to join us live!

How is this training delivered? 

This is a live workshop that takes place on Tuesday, June 13 at 2 PM US Eastern time. I'll send you a link to join us via email. After the live event, the recording will be uploaded to your course portal where you'll have on-demand access to it whenever you like.

Is this PLR (private label rights) content?

No, our courses and workbooks are for your personal use only. You may not repurpose or resell them or give them away to your clients or others. Virtual assistants, freelancers and others MAY use the strategies they learn to improve client projects.

What if I decide this workshop just isn't for me? Can I get a refund?

Absolutely! We have a generous 7-day, no questions asked refund policy. Just send us an email and we'll process a refund if this course is not a fit for your business.

When is the live workshop event?

Tuesday, June 13, 2023 at 2 PM US Eastern (New York) time. You will receive the replay if you can't attend live. 

I have other questions, how can I contact you? 

You can reach me and my team by emailing We’ll be glad to answer any questions you have.

Available Today For Just...


What Cindy's students say about her courses

Cindy is the ultimate teacher! She is thorough, precise, and makes learning easy. Every lesson builds upon the previous. She's got a great voice, too, and her speaking rhythm is steady. Also, she is available for questions and clarification. Finally, the visual presentation and technical setup of her courses are first-class, easy on the eyes, and user-friendly. Thank you, Cindy!

Pat Daly

About Your Email Marketing Coach

Cindy Bidar

I’ve been building 6- and 7-figure businesses since 2010. I’ve written hundreds of email sequences and sold millions of dollars in products as a result. I’ve seen what it really takes to be successful with email marketing, versus what we think matters.

Here’s what I’ve learned over the years: You can nurture your list, build that "know, like, and trust" factor, and sell at the same time. I'll show you how.

Welcome Sequences That Sell:

How to nurture new subscribers without sacrificing your profits

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