How to Confidently Master the Art of Cold Outreach to Land Guest Post Spots, Get Interviewed, Build Links, and Grow Your Business

…Even if the thought of "putting yourself out there" makes you want to crawl back under the covers and binge watch all 16 seasons of Grey's Anatomy. Again.

Online business is hella appealing for a lot of reasons... not the least of which is the whole "people" thing.

When you run your own business, you never have to face another overly chatty co-worker who lurks in your doorway regaling you with not-so-entertaining tales of his weekend adventures. There are no more birthday, anniversary, retirement, any-old-excuse-for-a-party parties to attend.

Heck, you don't even have to wear pants to the office—or have an office at all—if you don't feel like it, so what's not to love?  

Well, for starters there's the fact that all of a sudden you're in charge of marketing—and it turns out that's a whole lot more than just making pretty Pins and writing clever sales copy.

There's also plenty of personal outreach involved.

Marketing Your Small Business Means Marketing Yourself... Even When It Feels Uncomfortable

Blowing your own horn. Bragging. Grandstanding. Patting yourself on the back.

All of those things we were told not to do when we were kids (that's how future introverts are made) are exactly what you need to be doing if you want to be seen online.

Because if you don't do it, no one else will, either. 

The Visibility Toolkit Makes it Easier to Be Seen Online

Listen. I know that in a perfect world, "If you build it, they will come" would totally work. You could happily keep doing your thing, wrapped up in your cozy blanket and safely hiding away behind your computer monitor, while all the clients you could ever ask for just showed up and handed you money. 

Yeah, we all know that's not going to happen. But what if you could keep your official introvert club membership card while still putting yourself out there like the confident business owner you are?

That's what The Visibility Toolkit is all about.

The Tools You Need to Be More Visible

Here's what you'll find inside:

  • Unique Selling Proposition Workbook. That elusive USP. We've all got one, and getting crystal clear about it is critical to being visible. The only trouble is, when we're already self-conscious about the whole "putting myself out there" thing, identifying what makes us unique is even harder. Grab some coffee and your favorite pen and spend a few minutes with this workbook, and in the end, you'll have clarity on all 7 elements that make up YOUR uniqueness, so you can confidently share it with the world.
  • Shift Your Mindset and Release Your Inner Extrovert Workbook. Sometimes all it takes to get out of your own way is to create a little detour. In this workbook, you'll discover 8 ways to change your thinking just a tiny bit to give yourself a big boost of confidence.
  • Link Building Opportunities Checklist. Being visible online doesn't always mean getting on camera or even tooting your own horn at all. In fact, one of the best visibility tools you can use is links on other websites. In this checklist, you'll find 8 types of links you can easily acquire, where to find them, and how to make it happen.
  • Link Request Email Templates. Cold outreach for a backlink is a lot less intimidating (not to mention loads faster) when you have a cut-and-paste template to work from. Add these four scripts as templates to your favorite email client and you'll be able to fire off a quick request so fast you won't have time to overthink it.
  • Guest Blog Planning Worksheet. What makes a guest post irresistible? They're tailored specifically for the blog they're posted on. This 7-step worksheet will guide you in creating the perfect pitch regardless of your niche.
  • Guest Blog Pitch Email Scripts. Don't know what to write? Worried about sounding too needy or unprofessional or just plain weird? Copy and paste from one of four done-for-you email templates and get your pitch sent out in record time. And again, don't be afraid to hand this one off to a team member. He or she will have everything they need to make you look good!
  • Round Up Post Planning Worksheet. What if you could create a link-worthy resource, get it shared by influencers in your market, and not have to write a word of it? That's what round up posts are all about. Use this worksheet to find your idea, ask the right question, and identify your guest experts.
  • Round Up Post Invitation Email Scripts. Asking for contributions from guest experts is easy with these copy-and-paste templates, including initial outreach, follow up, and post publication emails. 
  • Speaker One Sheet Checklist. You don't have to be a speaker to make use of this powerful visibility tool. This detailed checklist will help you create a speaker one sheet to share with podcast hosts and others to quickly introduce yourself and your brand, and let them know why you're a perfect fit for their podcast or event stage.
  • Develop Your Talking Points Worksheet. One surefire way to boost your confidence is to know exactly what you love talking about. Not only will you feel better about reaching out to podcast hosts and others, but you'll instantly know when an opportunity is the right fit... and when it's not.
  • Interview Request Email Scripts. Landing podcast interviews is easier than ever, but actually reaching out to busy podcasters hoping to get on their calendar? Still hard. Use these email scripts together with your USP worksheet to create interview offers that get noticed.
  • Other Use Email Scripts. As business owners, we have to put ourselves out there every day in different ways. That might mean approaching someone to host a webinar, join your affiliate program, speak to your membership, participate in a giveaway, or any number of other events. These email scripts are just what you need whenever a new opportunity pops up.
  • Leverage Your Links Checklist. Why go to all the trouble of building links and getting seen online if you're not going to do anything with those shout outs? This checklist covers the most important ways to leverage your efforts into even more visibility. 
  • Guest Appearance Trello Database Template. Make it easy for you or your team to drop names by setting up and maintaining a guest appearances database. Start with the done-for-you Trello board, and before you know it, you'll have a wide variety of "as seen ons" to pull from the next time you need a little social proof.
  • Google Alerts Checklist. Finding opportunities to speak, guest post, and request links and mentions can be a full-time job. You can either pay a team member, or you can let Google do the heavy lifting for you. This checklist shows you how.
  • HARO Opportunities Checklist. One of the easiest ways to get noticed is to get mentioned, and Help a Reporter Out is the perfect tool... if you know how to use it. This checklist will help you get registered, find great opportunities, and respond in a way that appeals to even the biggest publishers online.
  • Visibility Outreach Tracker. All efforts are more successful when you keep track of your actions. This simple tracker lets you see who you've contacted, who could use a follow up, and which activities are paying off.
  • Round Up Post Tracker. Writing a round up post is easy. After all, you don't have to write it at all! But keeping track of your experts? That's a job. Use this tracker to make life easier so you can focus on leveraging those assets for greater visibility instead.

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Keep Your Comfort Zone and Get Seen Online, Too

What if you could confidently pitch guest posts, apply for speaking engagements, invite JV partners to promote your products, appear on podcast interviews, and all the other things those "look at me" entrepreneurs seem to have no trouble at all doing?

And the best part? Once you get a few interviews and guest posts out there, you'll find the momentum builds all by itself. Suddenly, you won't have to chase after links or apply for speaker spots or do cold outreach to potential affiliates. They'll start coming to YOU!

That's when you'll look back on the stretch you had to make to put yourself out there and be glad you made the choice.

100% Satisfaction Guarantee!

You are fully protected by our 100% Satisfaction-Guarantee. If The Visibility Toolkit doesn't make marketing your business and getting noticed online easier and less stressful, simply email me within seven days for a prompt, courteous refund.

What’s Included in The Visibility Toolkit

  • 5 workbooks and worksheets to guide you in defining your USP, crafting killer guest post ideas, creating a link-worthy round up post, and overcoming the mindset roadblocks that are holding you back.
  • 21 fill-in-the-blank email templates so you can quickly create compelling emails that spark interest for bloggers, podcast hosts, affiliates and others.
  • 7 done-for-you checklists to make quick work of every outreach project, from automating the finding of opportunities to crafting the perfect HARO response. 
  • Trello board and outreach trackers to make it easy to organize and manage your efforts for even greater success. 
Visibility Toolkit Cover

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Frequently Asked Questions

Who is The Visibility Toolkit for?

This toolkit is for new or established business owners in any niche who want to be seen and get noticed, but who struggle to create workable systems for putting themselves out there. It's perfect for introverts or anyone who appreciates having a proven plan to follow.

How is the content delivered?

Once your payment is processed, you’ll get instant access to our secure members’ area where all the checklists, templates, and workbooks are available for immediate download. All content is delivered in PDF files.

Is this PLR (private label rights) content?

No, these resources are for your personal use only. You may not repurpose or resell them, or give them away to your clients or others. Virtual assistants, freelancers and others MAY use the strategies they learn to improve client projects.

About Your Online Visibility Guide

Cindy Bidar

I spent years happily working behind the scenes of 6- and 7-figure businesses, but when it came time to start marketing ME and MY business, I was stuck. 

As an introvert, I found it hard to get out there and talk about myself, or to approach affiliates or JV partners, or to ask for opportunities. What finally made a difference for me was simply putting good systems in place.

Now I don't have to think about what to say in an email or how to design a guest post pitch or how to follow up on a request, because I have templates and worksheets that take away the friction.

The Visibility Toolkit is the tool I wish I'd had when I was first starting out. It would have saved me so much wasted time and energy.

PS: You are fully protected by our 100% Satisfaction-Guarantee. If The Visibility Toolkit doesn't make getting noticed online easier and less stressful, simply email me for a prompt, courteous refund.

The Visibility Toolkit

An Introvert's Guide to Interviewing, Guest Blogging, and Getting Seen Online

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