Convert Freebie Seekers to Buyers Right From the Start With Easy-to-Create, Irresistible Offers They’ll Eagerly
 Snap Up!

What’s the first bit of advice you heard as a new business owner?

Build a list, of course.

But what few people will tell you is that a bigger list isn’t always a better list. In fact, you can quickly fill your list with hundreds or even thousands of people who rarely open your emails and who will never make a single purchase.

That’s when your mailing list shifts from the asset column to the liability column on your profit and loss ledger. Frankly, it’s no way to run a business.

What’s the solution? Do you stop offering freebies to grow your list?

The List-Building Conundrum

New people – meaning those who don’t yet know who you are and what you’re all about – aren’t likely to make buying your product the first thing they do. That’s a bit like getting married on the first date.

Sure, it might happen, but it’s rare.

Instead, they opt-in for a freebie of some kind, just to get to know you better. You exchange a few emails and invite them to your Facebook group or to follow you on Instagram, and only after they’re comfortable will they make a purchase.

Always assuming you can hold their attention that long. And let me tell you, that’s a big IF.

So What’s the Fix, Then?

Imagine making an offer so enticing, so irresistible, that even those subscribers who met you for the first time just 5 minutes ago can’t help but buy.

Now you’re not filling your list with freebie seekers. Instead, you’re creating a community of buyers. And here’s what we know about buyers: They are far more likely to engage with your future emails, buy additional products down the road, and turn into raving fans who happily share your message with the world.

Who doesn’t want a list filled with fans?

Enter, The Irresistible Offer

Would it surprise you to learn that those first few moments after a new subscriber joins your list are when they are most engaged? That’s why it’s critical that you make the best use of their attention by presenting the next right step for them, right when they’re most likely to consider it. 

But not just any offer will do. If you want your tripwire to be truly irresistible, you must have a plan of action.

Introducing The Tripwire Toolkit:

How to Fill Your List With Buyers, One Tiny Sale at a Time

I’m going to show you exactly how to create and sell your own low-cost, incredibly irresistible tripwire offer to convert new subscribers to customers in minutes. The Tripwire Toolkit includes all the checklists, worksheets, and templates you need to easily add low-priced offers to all of your opt-in funnels.

Here’s Everything You Get Inside The Tripwire Toolkit:

  • The Tripwire User Flow Cheat Sheet: If you’re feeling confused and overwhelmed about how all the pieces of a tripwire fit together, you are not alone. The User Flow Cheat Sheet will clarify the set up and help you map out your own irresistible offers.
  • The Tools to Use Comparison Guide: Not sure which tools you really need, and which ones you can live without? This comparison guide will clarify all the options and help you choose the right ones for you and your business—plus you’ll avoid spending money on fancy software solutions you don’t need.
  • The Tripwire Ideas Checklist: Feeling less-than-creative? Browse through this list of 12 easy tripwires you can create in just a couple of hours (and there are at least 3 you probably already have on hand!)
Tripwire Toolkit Cover
  • The Tripwire Offer Worksheet: Spend a few minutes with this worksheet and get crystal clear on how you can easily incorporate tripwires into your marketing plan.
  • The Tripwire Pricing Worksheet: There’s more to pricing your tripwire than just choosing the lowest number. This worksheet walks you through all the options, and will help ensure you don’t accidentally drive customers away, or worse—create false expectations.
  • The Splinter Offer Worksheet: Use this step-by-step plan to turn your paid product into free content that drives traffic, an opt-in offer to grow your list, and an irresistible tripwire that turns freebie seekers into buyers who are primed to purchase your higher-priced courses and workshops.
  • The Trial Offer Checklist: Member site owners and software sellers, trial offers make the perfect tripwire. This checklist covers all the must-do steps to create a trial offer your audience will love.
  • The Self-Liquidating Ads Checklist: If paid ads have a place in your marketing plan, then this checklist is a must have. It will help you create a tripwire that pays for your ad spend day after day and month after month.
  • The Self-Liquidating Ads Calculator: Use this handy spreadsheet to monitor your ads versus income and to ensure you’re always in the black.
  • The Urgency Creation Checklist: There’s no denying it—urgency sells. Use this checklist to determine how and where you can use urgency in your tripwires to encourage action.
  • The Countdown Timer Checklist: Create a real sense of urgency with a well-placed countdown timer. This checklist makes it easy by ensuring you never miss any of the critical pieces.
  • The Tripwire Set Up Checklist: Missing a step in the set up can lead to lost sales or worse! Follow this checklist to ensure smooth user flow, fewer customer service tickets, and plenty of profits, too.
  • The After the Tripwire Follow Up Plan: What happens after a customer buys your irresistible offer is even more important than the offer itself. Use this planner to craft a follow up sequence that encourages your new customer to invest in your core offer.
  • The Funnel Follow-up Checklist: Not everyone will take you up on your tripwire offer, no matter how irresistible it is. The Funnel Follow-Up Checklist shows you how to re-capture lost sales, thanks to in-funnel offers that convert.

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100% Satisfaction Guarantee!

You are fully protected by our 100% Satisfaction-Guarantee. If The Tripwire Toolkit doesn't make creating and using tripwires easier in any way, simply email me within seven days for a prompt, courteous refund.

Who Is The Tripwire Toolkit For?

  • Coaches & service providers: Show off your expertise with a low-cost self-study course tailored to your unique audience.
  • Course creators: Use a splinter offer to lead new subscribers into a larger training program.
  • Digital product sellers: If you create private label content or small training programs, tripwires are a great way to give new subscribers a taste of your products.
  • Software creators: Use freemium offers to create loads of value as well as a ready upgrade path as your subscribers’ needs grow.
  • Membership site owners: Trial offers provide a low barrier to entry and can result in a steady flow of new members.

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About Your Tripwire Marketing Coach

Cindy Bidar

I've been building six- and seven-figure online businesses for more than 11 years. With training in copywriting and content creation, hands-on experience with today's most profitable marketing strategies, and a strong love of technology, I have a unique combination of skills that made me an in-demand freelancer for many years. 

Today you can't hire me to build your business, but you can work with me through training programs like The Tripwire Toolkit, where I share all my tips and secret strategies for building profitable, fun, and easy to manage online businesses. 

PS: You are fully protected by my 100% Satisfaction-Guarantee. If The Tripwire Toolkit doesn't match up to everything I've said here, simply contact me at within 7 days of purchase, and I'll send you a full refund.

The Tripwire Toolkit

How to Fill Your List With Buyers, One Tiny Sale at a Time

Available today for just...


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