For coaches and course creators who struggle to find their place in a crowded niche

How to Turn What You Know into What You’re Known For

Discover the brand-building, visibility-boosting, profit-pulling magic of Frameworks

No matter your niche, you’ve probably thought to yourself at one time or another, “There are lots of other people who teach this same thing. There’s too much competition for me to be successful. I can’t stand out in that crowd.”

Maybe you think the only way to get clients or attract customers for your courses is to:

  • Outspend the competition, dropping hundreds or thousands of dollars on ads every month.
  • Spend every spare minute on social media, all up in the DMs with desperate-sounding offers to “book a discovery call” and “see if we have synergy.”
  • Keep running faster and faster on that hamster wheel of content until you finally burn out.

What if the answer isn’t to do more and be louder than everyone else but to create something uniquely yours, that no one else is doing, and to use that as the cornerstone for everything you do.

That’s what Frameworks are all about, and they are the secret to so many success stories—even your competitors.

A Framework transforms you from just another “me too” coach or course creator into a sought-after expert in your niche

A funny thing happens when you develop your own Framework: Suddenly, you’re no longer competing for traffic or attention. Instead, you become the go-to expert, with everyone else rushing to keep up.

Brooke Castillo's Thought Model is a Framework for changing your life by changing your thoughts. She's uses it to help millions of people dramatically improve their lives, and to launch a 9-figure empire. 

James Clear’s Four Laws of Behavior Change is the Framework upon which he wrote Atomic Habits, a book that has topped the New York Times Best Sellers list for 241 weeks and counting.

Ryan Lavesque’s ASK Method® was developed from his own experience building niche websites, and has evolved into an Inc. 5000 company selling software, coaching, and courses… all based on a single Framework.

And this isn’t just about having something to sell or a book to write. Each of these people—and hundreds of others with their own Frameworks—have leveraged their expertise into speaking careers, corporate sponsorships, and multi-million dollar businesses…

All from a single Framework.

But that’s not all.

Frameworks make it easier to be successful at every level

No one starts a business hoping to work 60+ hours every week. Yet, for many of us, that’s exactly what we built: A never-ending hustle to create more, sell more, and do more.

Having a Framework changes all that.

Your Framework cements your position as the CEO of your business, so you can…

  • Stop chasing after every summit or podcast interview, and instead confidently say yes only to those that align with your Framework, saving you hours of wasted time and energy.
  • Avoid creating more and more (and more) courses, so you can focus on digging deeper into the concepts you’re already teaching. You’ll improve your offers and keep your loyal clients coming back again and again.
  • Create better customer results with a simplified process that makes it easy for them to be successful.

With your increased energy and free time, you might even decide to:

  • Write a book (Frameworks are the perfect place to start).
  • Create a certification program and train sub-coaches (if you’re looking for an 8-figure payday, this is a solid option).
  • Launch a speaking career (Frameworks make the perfect keynote speech topic).

As you’ve seen, all of that and more is possible with just one simple Framework.

Let’s create YOUR Framework together

With my brand new course, The Framework Formula, you’ll turn what you already know and teach into a powerful, brand-building Framework that:

  • Actively attracts your ideal clients
  • Facilitates much-needed visibility (no cold-calling required)
  • Clarifies your offers
  • Eliminates the endless “hamster wheel” of product creation and promotion
  • Gives you instant credibility (even to a brand-new audience)

Available Today For Just...

$129

What Cindy's students say about her courses

I enjoyed the small step by step videos and the last call with Cindy where she was live and gave examples - as well as answered questions from others. The course has helped me clarify that I do indeed have a framework for my coaching clients (even though I wasn’t sure I did). And while it might not be a linear path that I take them on, it doesn’t matter…it’s still an important overarching framework that holds all the key elements of what I teach and coach. It’s given me a clear container that I will develop and use moving forward in my business. Thanks!


Kerry Hanna

About The Framework Formula

The Framework Formula is a hybrid course with both live and self-study components, giving you everything you need to be successful in developing your own Framework.

The first lessons are waiting for you inside your course portal right now.

Lesson 1:

It’s not the Teacher, it’s the Framework

Competition is fierce, whether you help new moms with baby sleep training or teach encore entrepreneurs how to launch an online business. To stand out in a sea of competition, you need a Framework. It gives you a huge advantage over all the other “me too” coaches.

In this lesson, I’ll share real-life examples of multi-million-dollar companies built upon a single Framework, including:

  • The Framework that launched an entire industry
  • The Framework a life coach “borrowed,” and turned into a $50 million empire
  • The Framework that started a movement and changed millions of lives

Lesson 2: 

The Benefits of Having a Framework

It’s almost impossible to overstate the incredible benefits of having a Framework, and in this lesson we’ll look at some of the biggest advantages you’ll discover, including:

  • How a Framework provides instant credibility and opens doors you thought weren’t available to you.
  • Why Frameworks lead to better results for your clients and students, which in turn leads to more sales and more opportunities.
  • Why having a Framework can make it easier to charge premium rates

And the best part is, you’re not doing anything more or different than you were before. You’re just packaging it up in a new way.

Which brings us to…

Lesson 3: 

Everyone Has a Framework (even you)

You might be thinking that you don’t have a Framework. That there’s nothing special about what you do or teach, and that many other people are teaching the same things.

In this lesson, you’ll see real life examples of people just like you who have developed their own unique frameworks, even in industries where there is an established and expected process to follow and you feel like you’re just another coach repeating the same old advice.

Lesson 4: 

Frameworks vs Courses

You might think that a Framework is just a fancy name for a signature course, but that is far from the truth. In fact, in almost every case, creators give their Frameworks away for free!

In this lesson, we’ll take a look at how smart business owners turn simple Frameworks into the scaffolding on which they build courses, coaching programs, and other resources. You'll discover...

  • How to turn even the simplest Framework into endless course ideas. 
  • How Frameworks become high-ticket group or individual coaching programs (that are much easier to sell than traditional coaching programs).
  • Why giving away your Framework for free is the best way to sell your courses and coaching programs.

Lesson 5: 

Your Framework is the Foundation of Your Empire

Not only is your Framework the foundation of your empire, but it makes building your empire easier and faster.

In this lesson, we’ll look at how you can use your Framework as the North Star for every aspect of your business, including:

  • Content and other marketing assets. You’ll never struggle with what to create next when you have a Framework to guide you.
  • Strategic partnerships and other opportunities. Saying yes with confidence (or saying no without guilt) is easy when you learn to view your options through the lens of your Framework.
  • Resource development. You’ll never worry that a new course will flop or a new coaching offer will fall flat when you use your Framework as the scaffolding.

Lesson 6: 

How to Create Your Framework

In this workshop-style Zoom call, we worked together to define and refine Frameworks, give them meaningful and memorable names, and identify the core pillars around which entire business models and marketing plans evolve.

By the end of the training, you'll have:

  • A Framework upon which to build a profitable, sustainable business from the ground up
  • The ability to create instant expert status, even if you’re brand new to your niche
  • Increased confidence (and ZERO imposter syndrome) about your ability to impact clients and students in a positive way
  • The credibility and confidence to charge premium rates for your coaching programs and courses
  • Better client results thanks to clear processes and focused training
  • Clarity about important business decisions so you can stop wasting time and money on distracting tools and strategies
  • A simplified business model that will virtually eliminate your overwhelm and make you excited to sit down at your desk every day

Available Today For Just...

$129

What Cindy's students say about her courses

A really helpful course, it helped me to get my thoughts in order to repackage my course into a program. I particularly loved the ideas of turning the framework into a masterclass, webinar or book.


Here’s everything you’re getting when you register for The Framework Formula today:

  • 5 short self-study video lessons to show you the power and flexibility of Frameworks, and how you can begin creating your own brand-building, profit-pulling Framework (even if you're brand new to business).
    60-minute workshop-style training to clarify and refine your Framework, define the elements, and develop your Framework story so it's easily marketable. 
  • Printable lesson worksheets so you can follow along with the training and implement what you learn.
  • Full transcripts and audio for every lesson so you can learn in whatever way you prefer.
  • Ongoing access to all the lessons so you can review the material whenever it’s convenient for you.
  • Q & A on every lesson page for support right where you need it most. Just ask a question in the comment section, and I’ll respond with tips and advice.

Available Today For Just...

$129

100% Satisfaction Guarantee!

You are fully protected by our 100% Satisfaction Guarantee. If The Framework Formula doesn't help you create more effective, impactful, and profitable coaching programs or courses, simply email me within seven days for a prompt, courteous refund.

Frequently Asked Questions

Will this work for (fill in your business model here)?

This course is designed with coaches and course creators in mind. It’s about clarifying your unique approach and leveraging that approach to build a profitable, sustainable business around a single Framework.

What if I’m brand new?

Brand-new business owners will have the advantage of starting off on the right foot. You won’t have to backtrack later to clean up a messy back catalog of courses, or rebuild your coaching program (again) when you discover it’s not working as well as you’d hoped.

I already have a thriving business. Is there anything here for me?

More experienced coaches and course creators will discover how they can up level their offers, become more visible online, and establish themselves as the go-to expert in their niche.

I'm a Six-Figure Systems member. Should I buy this?

Nope! The first five lessons of The Framework Formula are already in your member portal, and you’ll be invited to join the live call as well.

How is this training delivered?

You'll have instant access to all the lessons and downloads inside our secure course portal. Log in any time, from any device. 

Is this PLR (private label rights) content?

No, this training is for your personal use only. You may not repurpose or resell any portion of it, or give it away to your clients or others. Virtual assistants, freelancers and others MAY use the strategies they learn to improve client projects.

What if I decide this training just isn't for me? Can I get a refund? 

Absolutely! We have a generous 7-day, no questions asked refund policy. Just email us at helper@cindybidar.com and we'll process a refund if this course is not a fit for your business.

I have other questions, how can I contact you?

You can reach me and my team by emailing helper@cindybidar.com. We’ll be glad to answer any questions you have.

What Cindy's students say about her courses

About your Framework guide

Cindy Bidar

Have you ever had a true "lightbulb moment"?

Mine came when I realized that the coaches and course creators I most admire have all done something extraordinary: They've turned complex ideas into simple Frameworks that are easy to teach, easy to learn, and easy to sell. In many cases, they've created a legacy, all based around a simple idea. 

Not only that, but I realized in that moment that every course creator and coach has a Framework they follow—whether they realize it or not. (Yes, even you.)

In the Framework Formula, I'm revealing what those multi-million-dollar entrepreneurs know that you don't—how to turn what you KNOW into what you're KNOWN FOR. 

Frameworks have become my obsession, and in this course, I'm spilling everything I know about them so you can streamline your business, simplify your marketing, and impact more lives. 

I hope you'll join me. 

The Framework Formula



Available Today For Just...

$129

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