Finally! A Paint-by-Numbers Copywriting Formula That Makes Writing Sales Pages Almost Effortless! 

No more agonizing over what to say. No more frustratingly low-conversion rates. No more discouragingly slow sales.

Here's something no one tells us about running an online business. 

Even though you probably spend most of your time creating content in one form or another—hello blog posts, social updates, courses, coaching programs, and all the other things you write on a daily basis—copywriting is an entirely different skill to master.

And what's more, you can't avoid it, because without sales pages, you're going to struggle to sell anything, and if you're not selling, well... You know what happens then.

The problem with writing copy is you have to ditch just about everything you've been taught about good writing, and instead focus on...

  • The wants and needs of your ideal customer, and be able to paint a vivid picture of how your product delivers her deepest desire while eliminating her biggest frustrations.  
  • Which words to use to inspire action while competing with a thousand distractions that are all vying for her attention.
  • Blowing your own horn... loudly and in public, while risking the rejection that can come from stepping into the spotlight.

Great copywriters make it look effortless, but the truth is, writing a sales page is harder than it looks.

Stop Struggling With Those Same Old Copywriting Frustrations!

Listen. No one is a natural-born copywriter, and we all take plenty of missteps on the path to high-converting sales pages.

You've no doubt tried all the push-button easy methods, such as...

  • Following templates that come with costly landing page builders. Sadly, they never translate well to your specific business model, do they?
  • Hiring it out. Ouch! With that kind of price tag, you'd think you should get better results, but sadly, that's often not the case!
  • Letting an app do all the heavy lifting for you. The developers make it look so easy, but the results can be pretty lackluster.

And that leaves you right back where you started, with inconsistent efforts and inconsistent results.

Here's a New Way to Make Writing Sales Pages Fast and Easy...  And More Profitable, Too!

What if I told you there's an easy-to-follow system you can use to create compelling copy in a flash, and all you have to do is follow the steps?

That's exactly what Sales Pages That Convert is all about.

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What Cindy's students say about her courses

As a copywriter for almost 30 years, I found this course to be refreshingly simple and straight to the point. Cindy does an excellent job of giving you the essential information to create a sales page that converts. Rather than bog you down in theory or advanced concepts that overwhelm you, she cuts to the chase by giving specific instructions to follow that will give you the best chance to write copy that makes sales! The templates provided will help you put all the pieces in place so you don't miss anything crucial to conversion. I have spent untold amounts of money on copywriting courses and Cindy's fits the bill if you're looking for no fluff "tell me what to do" in simple terms.

David Fogle

Lesson 1: 

Before You Write Your First Word

There's a temptation to just jump in and start writing, but that's a much harder path to follow. When you take the time to do a bit of pre-work though, you'll find your sales page comes together so much easier!

In lesson one, I'll share all the important information you need to have before you begin, including...

  • How to nail down your product's benefits (and how to quickly find out if you aren't sure).
  • How to create a compelling USP even if you think there's nothing unique about what you have to offer.
  • What you must know about your potential customers—don't worry, I'll give you a simple trick that makes this easy!
  • Three ways to identify the gap your product fills, and how to use that information to better connect with your ideal audience.

Lesson 2: 

Mapping Out Your Sales Page

With the pre-work out of the way, it's time to plan your sales page. This is where product sellers can hit a roadblock—that blank page is so frustrating—so I've created an easy, five-part sales page framework that gets results. All you have to do is fill in the blanks!

In this lesson, I'll reveal...

  • The exact framework I use for sales pages. This is the same template I've used in my own business to develop 40+ sales pages that have resulted in more than $500,000 in sales.
  • How you can mix and match sales page elements to appeal to different buyers and to meet your personal brand standards or style.
  • Why "how long?" is the wrong question to ask, and what to consider instead when it comes to crafting a high-converting sales page.
  • When you need an "about you" section, and what to say about yourself if you choose to include it.

When you break a sales page into these smaller elements, it's suddenly a lot less intimidating to write, so don't skip this lesson!

Lesson 3:

How to Craft Powerful Headlines

Ask any pro copywriter and they'll tell you that the most important element on your sales page is the headline. So why do we all spend so little time on them?

In lesson three, we'll take a deep dive into how headlines and subheadings give your page more oomph, including...

  • Four important jobs your headline has to do, and how top copywriters make sure their headlines hit the mark every time.
  • How to use pre- and sub-headlines to call out the pain points and frustrations and make an instant connection with your ideal customer.
  • Two tricks the pros use to write better headlines, and how you can use them, too.
  • How to use subheadings to create a sales page outline that keeps your visitors engaged (and that makes the entire page easier to write, too).
  • The number one headline mistake to avoid (I'm guilty of this myself, sometimes, and it always costs me sales).

As important as good headlines are though, there's another element of your sales page that really packs a powerful punch, and that's the bullet points.

Lesson 4:

Using Bullet Points for Quick Impact

One thing we know about sales page visitors is that they're easily distracted (and plenty short on time). That's why it's important to get information across quickly, in bite-size pieces.

Bullet points are the perfect vehicle, but most copywriters get them all wrong!

In this lesson, we'll dig into the why's and how's of writing meaningful bullets, including...

  • How to craft feature/benefit bullet points that make your readers want to buy (even if you think you're not a copywriter).
  • Why you should be using bullet points more frequently on your sales page, and three tried-and-true placements you'll want to add to your personal bag of copywriting tricks.
  • Why uncovering what your reader really wants is the key to better bullet points (and a quick trick for finding out... because it might not be what you think).

If headlines are there to grab attention, and bullet points serve to offer up lots of information quickly, all that's left is to get the click, and that's what a great call to action can do for you.

Lesson 5:

Calls to Action That Get Results

Ah, the buy button. It's the powerhouse of your sales page. The ultimate goal.

But is it doing its job? Probably not. :(

In this lesson, we're crafting oh-so clickable calls to action, with strategies for...

  • Better call to action placement, because if there's one thing I know, there are not enough buy buttons on your sales page.
  • Creating compelling buy buttons just by repeating your customer's words back to her (and a super-simple template that makes this so easy even new copywriters will be writing better calls to action in minutes).
  • Turning your buy buttons into part of the sales page narrative, so readers can't help but click!
  • Words to avoid when writing your calls to action, and how one simple shift in language makes them more compelling.
  • Turning off your inner designer and going against the grain with your buy buttons (because that last thing you want is for them to blend in)!

Lesson 6:

Anticipating and Handling Objections

High-paid sales professionals know that the key to closing more deals is in the proper handling of objections. Your sales page offers plenty of opportunity for you to nip a "No thank you" right in the bud, and in this lesson, we'll take a look at...

  • Six objections every offer faces, whether you're selling a $3 printable or a $10,000 coaching package... and how smart copywriters respond to each.
  • Four sales-page elements that provide powerful objection-handing juice, including one that's so easy to create you'll probably wonder why you're not already doing it.
  • How to make the most of your best objection-defying assets (and why most sales page writers get this wrong).

Lesson 7:

Beware of These Conversion Killers

Don't let a poorly formatted sales page kill your conversions and drag down your profits! With just a few simple techniques, you can turn an underperforming sales page into a high-converting offer... if you know where to look.

In this lesson, I'll share some common sales page issues that drive buyers away, including...

  • Five reasons buyers might click away from your page without even reading it.
  • Why your sales page might be hurting your credibility (and costing you sales).
  • How the wrong images can actually hurt your conversions (and what to choose instead).
  • How your font choice impacts your sales (and a popular style choice you should only use sparingly, if at all).
  • 11 conversion-killing mistakes that even top sellers make (use this checklist for every sales page you write if you want to maximize your sales).

Lesson 8:

Troubleshooting Tips for Underperforming Sales Pages

Sometimes, despite doing everything right, your sales page just won't convert as well as you think it should. So what then?

In lesson eight, we'll look at some troubleshooting techniques that can turn a sales page dud into a superstar, including...

  • Important conversion rate facts vs. fallacies (and why you can't believe what you're told about "good" conversion rates).
  • One critical piece of information you'll find in Google Analytics (and that few product sellers ever stop to consider).
  • Simple troubleshooting steps to take before you blame your sales page (you might be surprised to find out it's not a copy problem after all).
  • How to know if you even have a conversion problem... because sometimes it's another issue completely!
  • The top technique for improving any sales page (even one you think is doing pretty well as it is).

 This Is Not Another Fill-in-the-Blank Template  (Because Those Never Work as Promised)

Sales Pages That Convert is a complete copywriting training with one goal in mind—to help you write a sales page that's uniquely yours, and that speaks directly to your ideal customer.

At the end of 8 short video lessons, you'll have a solid understanding of how to craft a sales page that gets results. You'll know...

  • Exactly who your buyer is, what she most wants from you, and how your product or service is checks all the boxes on her wish list.
  • How to create a sales page that reads like the story of her life, so that her only option is to click the buy button.
  • Conversion-killing sales page elements to avoid (including the ones that seem like a good idea, but that don't really do you any favors).
  • How to close sales like a pro, even if you think you hate to sell.
  • And so much more!

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What Cindy's students say about her courses

Cindy is the best. This course provided me with exactly what I needed to learn. It was an excellent value and I'm very happy to recommend it. Thank you.

Trisha Fulton

100% Satisfaction Guarantee!

You are fully protected by our 100% Satisfaction-Guarantee. If Sales Pages That Convert doesn't in any way make planning and writing your next sales page easier and less stressful (not to mention more profitable), simply email me within seven days for a prompt, courteous refund.

 Here’s Exactly What You’ll Find Inside Sales Pages That Convert

  • 8 video lessons to walk you through every step of the process, from doing the pre-work (critical - don't skip this!) through troubleshooting any unforeseen issues that might crop up along the way.
  • My proven sales page framework that lets you just fill in the blanks. Follow this plan and your sales pages will flow effortlessly, even if you think you're not a good writer!
  • Printable worksheets and checklists to help you implement what you learn in each lesson. Prefer to go paperless? You can type into all the worksheets, too!
  • Full transcripts and audio downloads let you study the materials in the way you prefer—online, on the go, or printed out for easier note taking.
Sales Pages that Convert Cover
  • Recommended tools and other resources to make creating and troubleshooting your sales pages easier than ever.
  • AND answers to your copywriting questions, too! Just post a question on any lesson where you're feeling stuck, and I'll pop in with an answer for you, typically in less than 24 hours.

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Frequently Asked Questions

I'm a Six-Figure Systems member. Should I buy this?

Nope! This one is already in your member's area. :)

Is this software that will write my sales page for me?

No way! No piece of software can create copy as good as what you can write yourself with just a bit of training and a framework to follow—and that's exactly what Sales Pages That Convert will give you!

Do I need to purchase any special landing page builder to make use of this training?

Nope! The strategies and workflow I'm teaching inside Sales Pages That Convert will work regardless of what tools you use to build your sales pages.

I've been writing my own copy for a while. Will this course help me?

If you suspect your sales pages could be converting better than they are, then yes! If you're already happy with your conversion rates and aren't interested in increasing them, then this course is probably not a good fit for you.

How is this training delivered?

This is a video course, so you can log into the member's area and watch when it's convenient for you. Plus, we offer full transcripts and audio downloads if you prefer those formats instead.

Is this PLR (private label rights) content?

No, these resources are for your personal use only. You may not repurpose or resell them, or give them away to your clients or others. Virtual assistants, freelancers and others MAY use the strategies they learn to improve client projects.

What if I decide this course just isn't for me? Can I get a refund?

Absolutely! We have a generous 7-day, no questions asked refund policy. Just email us at and we'll process a refund if this course is not a fit for your business.

I have other questions, how can I contact you?

You can reach me and my team by emailing We’ll be glad to answer any questions you have.

About Your Copywriting Coach

Cindy Bidar

Long before I became a course creator and business coach, I studied copywriting with two top copywriting agencies. I've written hundreds of sales pages in dozens of niches, and it's safe to say I know a thing or two about crafting compelling copy.

Not only that, but as a systems creator with a love for continual improvement, I've used what I've learned in more than 10 years of copywriting to develop a repeatable framework anyone can use to write sales pages that get results.

That's the system I'm teaching in this course. If you want to sell more of your digital products and courses, coaching programs, or services, Sales Pages That Convert the answer.

Sales Pages That Convert:

An Easy Copywriting System for Digital Product Sellers

Available today for just...


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