How to Design a Marketing Plan for Your Online Business to Fit Your Personality AND Your Budget

Imagine waking up every day, eager to open your laptop. Your business is flourishing, your mailing list is growing, and your sales continue to increase.

And all because you know exactly how to…

  • Drive traffic and gain visibility (without spending money on ads).
  • Attract the perfect customers to your latest offer.
  • Continue to expand your organic reach to grow your subscriber list.

Does that sound more like a pipe dream than a reality? You’re not alone. You might be thinking…

  • “I don’t know where my target audience is hanging out.”
  • “I’m so overwhelmed by all the things I think I have to do, that I can’t focus on the ones that actually work.”
  • “I built my website, but now what? How do I even let people know it exists?”
  • “I can’t seem to get out of my comfort zone so I can start making real progress.”

Let’s change that. It’s an easy fix, I promise.

Here’s what I really want you to know about marketing your business:

Every marketing method you’ve heard about or tried can work.

It’s true. Pinterest works. Blogging works. Press releases work. Email works.

Some of them work better in specific industries or niches. Some of them work best for particular personality types. Some are fast and some are slower. Some take a while to ramp up but are more sustainable over the long term.

So what sets those 6- and 7-figure businesses apart from the ones that continue to struggle? Only this:

Successful online business owners choose the right mix of methods, and they take consistent, daily action on their plan.

It really is that simple, and I’m going to show you how you can accomplish the same thing in my brand-new course, Shoestring Marketing.

What Cindy's students say about her courses

One of the things I appreciate about your training is that it is very logically set out in steps. This is the best investment I've made. I suddenly had a lot of clarity about where my strengths were, how to approach setting up and implementing a marketing plan, and the overwhelm and bewildered feelings disappeared. I am writing a 3 month plan this weekend and am confident I can achieve goals.
Cindy is very direct, and says a lot with few words, is very well thought out.

Marie Hansen

Here’s what you can expect from Shoestring Marketing

  • Ideas to use right away to attract more buyers to your courses, coaching programs, or digital products, without spending a dime on advertising.
  • A step-by-step plan to put the critical foundation pieces in place to ensure a smooth marketing process that continues to work now and into the future.
  • A decision-making strategy so you’ll always know what to do next, based on your time, skills, comfort levels, and goals.
  • AND answers to your marketing questions, too! Just post your question inside the lesson page, and I'll pop in with an answer for you, typically in less than 24 hours

Available Today For Just...


What Cindy's students say about her courses

I love how Cindy breaks down a large, complicated process into small, digestible bites. It reduces overwhelm and makes goals and tasks much more attainable!

Tina Huffman

100% Satisfaction Guarantee!

You are fully protected by our 100% Satisfaction-Guarantee. If Shoestring Marketing doesn't in any way help you create a marketing plan for your business, simply email me within seven days for a prompt, courteous refund.

Frequently Asked Questions

Will this work for (fill in your business model here)?

If you sell digital products, coaching, or freelance services, you’ll walk away with a marketing strategy you can use. This is not a training for physical product sellers, however.

What if I’m brand new?

This course was made just for you. I’ll help you create a marketing plan based on your unique business, your personality, and your goals. You’ll walk away knowing exactly what to do to get more eyes on your offers.

I already have a thriving business. Is there anything here for me? 

More experienced marketers will enjoy some “outside of the box” marketing ideas to kick your creativity into gear.

Do I need to pay for ads to make this work? 

No. This course is specifically designed for those on a tight budget. Your marketing plan will only include ideas you can implement at no (or very little) cost.

I'm a Six-Figure Systems member. Should I buy this? 

Nope! It’s already in your members area!

How is this training delivered? 

This is a video course, so you can log into the member's area and watch when it's convenient for you.

Is this PLR (private label rights) content?

No, our courses and workbooks are for your personal use only. You may not repurpose or resell them or give them away to your clients or others. Virtual assistants, freelancers and others MAY use the strategies they learn to improve client projects.

What if I decide this course just isn't for me? Can I get a refund?

Absolutely! We have a generous 7-day, no questions asked refund policy. Just send us an email and we'll process a refund if this course is not a fit for your business.

I have other questions, how can I contact you? 

You can reach me and my team by emailing We’ll be glad to answer any questions you have.

Available Today For Just...


What Cindy's students say about her courses

 This course was so incredibly helpful! I have spent months trying to figure out what I wanted my business "to be" and these lessons gave me that aha moment I needed.

Kimberly Herbert

About Your Marketing Coach

Cindy Bidar

I’ve been building 6- and 7-figure businesses since 2010. I’ve tested and tracked dozens of marketing strategies in a wide variety of niches. I’ve seen what it really takes to be successful online, versus what we think matters.

Here’s what I’ve learned over the years: You absolutely can market your business on a shoestring. I'll show you how.

Shoestring Marketing:

Free and Low-Cost Strategies to Market Your Business Like a Pro

Available today for just


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