Where to start when you feel like you don't have a clue about list building & funnels... But you do know they're critical for online business success.

It seems like everyone and their golden retriever is talking about funnels, am I right? 

Landing page builders want you to use their software because they have the fastest servers and industry-leading conversion rates and clever split-testing technology. 

Email services promise the slickest automations and best delivery rates and killer segmenting.

Shopping carts want to impress you with their one-click upsells and proven sales page templates and easy credit card integrations. 

And don't even get me started with those massive (and incredibly expensive) "all in one" solutions that promise the moon but are so confusing to set up and use that they've earned their own hashtag. 

Franky, if the whole thing feels overwhelming, I'm not surprised.

All you want is an easy, step-by-step 
plan to follow. 

I hear you. And believe me, you are not alone. 

In fact, when I ask people what they wish they knew about funnels, the most common response is "I don't even know where to start."

That's why I've created a brand new course, and it's just for smart business owners like you who know WHY they should be building funnels, but who keep getting lost in the HOW.

Inside Funnels 101, I'm going to walk you through setting up your very first funnel, with:

  • A crystal-clear explanation of what a funnel really is--and what it is not--using words you can actually understand (you have my no-geek-speak promise on that).
  • An easy-to-follow guide to help you choose the exact right tech stack for your unique business needs. I'm not going to try to sell you a Ferrari just so you can run to the grocery store--we're talking real-world solutions that can grow with you later (and at prices you can afford).
  • A goal-setting worksheet to help you clarify exactly where you want subscribers to ultimately land. (Warning: Skipping this step can lead to funnel frustration and hours of wasted time.)
  • A freebie planner to help you create a compelling opt-in gift that pulls in your ideal client and actively discourages the wrong people from subscribing to your list. Get this piece right, and you'll fill your list with engaged subscribers who are eager to hear from you (and who take action based on your recommendations, too)!
  • A fill-in-the-blank funnel map so you can easily visualize what your completed funnel will look like, and how your subscribers will experience each step. This is an invaluable tool that makes troubleshooting (and scaling) a breeze.
  • A foolproof opt-in page template you can copy, along with my best copywriting tips for crafting attention-grabbing headlines and bullet points that practically compel visitors to opt-in.

Funnels 101 is exactly what you need when you don't know where to begin.

Funnels 101 is not an hours-long course that will set you back thousands (or even hundreds) of dollars and likely confuse you even more.

This is a quick-and-easy course that will get you up and running with a brand new funnel in hours, not weeks. I kept it simple and laser focused on a single goal: a working funnel you can create in an afternoon. 

Funnels 101 is also not a cleverly designed sales page for an expensive software platform. If you've ever taken a "free" course courtesy of a landing page builder or email platform, then you know exactly what I'm talking about. 

I'm not going to try to convince you that one tool is better than another, or to upsell you to software you can't begin to use. Instead, I'm going to show you how you can make the right decisions for your business, whether you're on a limited budget or you're ready to invest in more powerful tools. 

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Funnels 101 is right for you if....

  • You're ready to grow your email list with purpose, rather than just piece it together and hope for the best.
  • You're committed to building a business that can grow and scale (even if you haven't quite got started yet).
  • You understand the power of funnels and see how other small business owners are using them, and you want what she's having!

Funnels 101 is definitely not for you if...

  • You already have a solid list-building infrastructure that's bringing you revenue every month.
  • You don't have (or don't plan to have) an online business.
  • You don't have the time and resources to invest in tools and strategies to grow your business.

Lesson 1: 

Understanding Funnels

When I ask people what they wish they knew about funnels and list-building, the most common response I get is “I wish I knew where to even start.”

In this lesson, we’re going back to basics with an overview of what a funnel is, how they work to serve your potential customers, and why you might be making it more complicated than it needs to be.

You'll learn...

  • The only two must-have funnel pieces (understanding this will instantly remove 98% of your stress). 
  • Why what you've heard about email funnels is bad advice (and what to do instead). 
  • Why it's impossible to answer the question "Where do I start?" (and what you should be asking instead). 

Lesson 2: 

What's Your Funnel Goal?

If you asked someone for directions, but didn’t tell them where you want to go, they’d have a really hard time drawing you a map. The same is true for your funnels. It’s impossible to create one without first having some idea of where you want your subscribers to end up.

In this lesson, we’ll talk about several different funnel goals, including product sales, affiliate promotions, discovery calls, and list building, and we’ll also look at how you can determine what your goal is.

You'll learn...

  • How to decide your funnel goal (even if you don't have a product to sell yet). 
  • Which funnel goals are best suited for your business model. I've included a worksheet to help you decide.
  • How to "mix and match" your funnels to promote multiple offers over time.

Lesson 3: 

Designing Your Opt-In Offer

Your opt-in offer is simply the freebie that you’re going to give visitors in exchange for their email address. This can be a PDF download, a video training, an audio course, a discovery call, access to a private group, a template, or pretty much anything else your audience will find useful.

The secret isn’t in the format, it’s in the value that your freebie offers. In this lesson, we’ll look at what makes a valuable freebie, as well as how to use your funnel goal to determine the best offer for your audience.

We'll cover...

  • Why most marketers are wrong about what their subscriber is looking for, and how to uncover her true desire. When you get this right, your lead magnet will practically create itself. 
  • How to find—and solve—the problems that are holding your subscriber back from achieving her goals.
  • How to choose the exact right format for your lead magnet, especially if you're brand new. 

Lesson 4: 

Deciding on Your Tech Stack

Here’s where new funnel builders get tripped up. And honestly, this can be pretty confusing. There are just so many options.

At the most basic level, you only need two pieces to build a funnel, and in this lesson we talk about some top choices for both, how to choose the right platforms for your business, and what other, more advanced tools you might want to add later.

You'll learn...

  • Why it's a bad idea to go for the "free" options, and how to choose cost-effective tools that can grow with you instead. 
  • The top choices to build your landing pages along with the pros and cons of each so you can make an informed decision (and not have to rely on the hype from overzealous affiliates for your info). 
  • The single most important question you must be able to answer no matter which tech you choose. Missing this can waste weeks or months of time... not to mention money. 

Lesson 5: 

Create Your Funnel Pages

In this lesson, we’ll talk about the two must-have pages in every funnel, including what to say, as well as some additional (optional) pages you may choose to add. I’ll share some tips on how to craft compelling headlines and bullet points, along with examples so you can see exactly how these elements combine to attract your ideal client.

  • The must-have elements every landing page needs to be successful—and how to make sure yours are as enticing as possible to your ideal customer. 
  • The critical mistake beginning copywriters always make—and how to get it right the first time!
  • What you can say that actually improves your email open rates.

Lesson 6: 

Plan Your Follow-Up Strategy

In this lesson, we’ll look at the email follow up sequence, and how you can use that to encourage subscribers to make a purchase, all while helping them to achieve their goals. We’ll talk about the roadblocks he or she might encounter along the way, and how you can use your follow up sequence to help her overcome them.

You'll learn...

  • What you absolutely MUST say in your welcome email, along with a few "nice to have" ideas to help get your creative juices flowing.
  • How to map out your funnel emails to draw your new subscribers closer to your goal—and without feeling like a pushy salesperson.
  • How to use other content to supplement your email sequence and offer even more value to your subscribers. 

Lesson 7: 

How to Know if Your Funnel is Working

You’ve got your basic funnel created and running. Fantastic!

Now, how do you know if it’s working?

In this lesson, we’ll look at some key performance indicators and what they mean, and then we’ll take a systematic approach to continual funnel improvement.

You'll learn...

  • The number one question you must answer before you look at any other stats—without this, you cannot know what's working and what's not. 
  • Real steps you can take to improve your funnel, just by looking at a few easy-to-find numbers. Once you know what they really mean, the rest is easy.
  • How to use my personal trackers to compile the data you need to make good decisions, because smart business owners can't rely on gut feelings and guesswork. 

Forget what you think you know about building funnels.

They don't have to be complex, multi-level plans with upsells and downsells and tripwires and 37 emails in the follow-up sequence and deadline timers and... well, you get the picture. 

With Funnels 101, I'll teach you a very simple set up that anyone can replicate in any niche or industry. Once you have that in your skillset, then you can move on to the fancy-schmancy timers and downsells and other clever tools. 

But not right now. Right now, we're keeping it simple.

Here's everything that's included in Funnels 101:

  • 7 video lessons in bite-size chunks (53 minutes total) and carefully indexed so you can refer to them again and again as necessary. 
  • 7 printable worksheets and checklists to help you clarify your goals, decide your next steps, and build your first funnel.
  • Dozens of opt-in ideas you can use as the entry point to your funnel, along with compelling title ideas you can copy.
  • Tools comparison charts to help you know which landing page software and email marketing platform is the right choice for you.
Funnels 101 Cover

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Frequently Asked Questions

Do I have to have a product to sell to get started building funnels? 

No. In the lesson about establishing your funnel goals, I share 2 ways funnels can benefit your business even if you don't yet have a product to sell. 

Do I have to spend a bunch of money on expensive landing page builders and email services? 

No. You will need tools to build your funnel (and one of them is an absolute must have) but you don't have to spend a fortune on them. In fact, some of them are free, and you probably already have them in place. I go over all the details in lesson 4. 

How is this training delivered?

When you purchase, you'll set up an account in our secure members area where you can log in at any time to watch the lessons or download the worksheets and checklists. 

What if I don't understand something or I have questions? Are you available to help? 

Yes! You can leave a comment on any lesson page and I'll respond there, or start a thread in our private forum!

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100% Satisfaction Guarantee!

You are fully protected by our 100% Satisfaction-Guarantee. If these checklists and templates don't make your next launch easier in any way, simply email me within seven days for a prompt, courteous refund.

About Your Funnel Guide

Cindy Bidar

As a full-time marketing virtual assistant for more than 11 years, I've built hundreds of funnels in dozens of platforms and a wide variety of niches. I've consulted with 6- and 7-figure business owners to help them choose the tools, build the infrastructure, and plan the content strategy. I'm confident that I can help you go from frustrated and frazzled to finished!

PS: You are fully protected by my 100% Satisfaction-Guarantee. If Funnels 101 doesn't match up to everything I've said here, simply contact me at within 7 days of purchase, and I'll send you a full refund.

Funnels 101:

A Stress-Free, No-Tears System
For Planning & Building Your First Sales Funnel

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