When I ask people what they wish they knew about funnels and list-building, the most common response I get is “I wish I knew where to even start.”

In this lesson, we’re going back to basics with an overview of what a funnel is, how they work to serve your potential customers, and why you might be making it more complicated than it needs to be.

You'll learn...

If you asked someone for directions, but didn’t tell them where you want to go, they’d have a really hard time drawing you a map. The same is true for your funnels. It’s impossible to create one without first having some idea of where you want your subscribers to end up.

In this lesson, we’ll talk about several different funnel goals, including product sales, affiliate promotions, discovery calls, and list building, and we’ll also look at how you can determine what your goal is.

You'll learn...

Your opt-in offer is simply the freebie that you’re going to give visitors in exchange for their email address. This can be a PDF download, a video training, an audio course, a discovery call, access to a private group, a template, or pretty much anything else your audience will find useful.

The secret isn’t in the format, it’s in the value that your freebie offers. In this lesson, we’ll look at what makes a valuable freebie, as well as how to use your funnel goal to determine the best offer for your audience.

We'll cover...

Here’s where new funnel builders get tripped up. And honestly, this can be pretty confusing. There are just so many options.

At the most basic level, you only need two pieces to build a funnel, and in this lesson we talk about some top choices for both, how to choose the right platforms for your business, and what other, more advanced tools you might want to add later.

You'll learn...

In this lesson, we’ll talk about the two must-have pages in every funnel, including what to say, as well as some additional (optional) pages you may choose to add. I’ll share some tips on how to craft compelling headlines and bullet points, along with examples so you can see exactly how these elements combine to attract your ideal client.

In this lesson, we’ll look at the email follow up sequence, and how you can use that to encourage subscribers to make a purchase, all while helping them to achieve their goals. We’ll talk about the roadblocks he or she might encounter along the way, and how you can use your follow up sequence to help her overcome them.

You'll learn...

You’ve got your basic funnel created and running. Fantastic!

Now, how do you know if it’s working?

In this lesson, we’ll look at some key performance indicators and what they mean, and then we’ll take a systematic approach to continual funnel improvement.

You'll learn...