Email Marketing Fundamentals

Grow a Responsive, Profitable Email List

... Even if you've struggled to figure it out for years!

What if I told you that if you give me $1, I'll give you back $43? How many dollars would you give me?

All of them, right?

The Direct Marketing Association reports that the average return on investment in your email list is 43 to 1. That means that for every dollar spent growing your list, you stand to earn $43 back.

That's a reality that email marketers see in real life every single day. Send an email with a thoughtful, relevant offer, and make money. It really is that simple.

And before you say, "But email is dead," or worse, "email is spammy," consider this:

When it comes to promotions, 60% of consumers actually prefer to receive email offers. Compare that to the 20% who prefer social media, and it's pretty clear that an email list is a must-have if you want your business to thrive.

So what's stopping you? Maybe it's because...

You're not sure what to even offer to new subscribers. What makes a good lead magnet? How does giving something away for free lead to money in your PayPal account?
You aren't at all clear about how to grow your list. Everyone says "build a list" but no one is offering practical, step-by-step plans to actually get it done.
You don't really see the point of it all--after all, you have a bunch of followers on Instagram. Isn't that good enough?
You've tried email marketing before (many times) and you just never got the results you wanted. (When you put the power of compound efforts to work, you'll be amazed at the business--and income--growth you can achieve.)
You just aren't sure how to even manage it all, considering all the other things you have to do in your growing business.

Email Marketing Fundamentals Can Help

This collection of templates and training is the comprehensive resource that's going to help you build, grow, engage, and profit from your email list...

Even if you struggle with generating traffic, don't know what to write, or worry that you're being spammy.

Email Marketing Fundamentals has you covered with all the training, checklists and templates you need.

You Get All Three of These Best-Selling Courses When You Order Email Marketing Fundamentals

Six-Figure List Building System:

How to Start and Grow a Targeted and Engaged Mailing List From Scratch

($99.00 value)

In 10 quick-and-easy lessons, you'll discover exactly what it takes to create and grow an engaged mailing list. These are the exact same strategies and tactics used by successful marketers in every niche, and they'll work for you, too!

Here's everything you'll find inside Six-Figure List Building System:

Lesson 1: The Powerful Profit Potential of a Targeted Mailing List: We're going to bust some list-building myths, plus give you the inside scoop about what a mailing list can really do for your profitability. We'll look at real numbers, not just hyped up "what ifs" so you can be confident that your own list-building efforts will have the benefits you're looking for.
Lesson 2: Mailing List Must-Haves: How to Choose the Right Tools for the Job: I'll give you my personal recommendations for tools that will grow with you, plus I'll help you make the right decision based on where you are in your business right now as well as your level of technical comfort.
Lesson 3: Creating an Irresistible Offer Your Subscribers Will Love: I'll show you how to know exactly what your audience most wants and needs from you, how to use existing assets to get it done quickly, and why small, one-page PDFs might just be your best option when it comes to collecting email addresses.

Lesson 4: Copywriting Strategies for List-Building Success: There's more to building a list than having a great opt-in incentive. Grabbing the attention of your reader and—even more important—getting her to click all comes down to one thing: copywriting. Lesson 4 is all about writing the headlines, bullet points, and calls to action that build your list.
Lesson 5: How to Design a Compelling Opt-In Page: You don't have to have the most beautiful landing pages to build a mailing list, but you do have to give your visitors a compelling reason to give up their email address.
Lesson 6: How and Where to Use Attention-Grabbing Opt-In Forms: As the primary entry point to your email list, your opt-in form has a big job to do. I'll help you make the most of the tiny space you have, plus you'll learn the best locations for all your opt-in offers.
Lesson 7: For the Love of Pop-Up Forms: The much reviled pop-up form is a powerful tool in your list-building toolbox, but only if you know how to use it. In this lesson we'll look at how to create a "courteous" pop-up, as well as two places you should never (ever) use one.
Lesson 8: Hands-Free Formulas for Steady List Growth: Magic happens when you put your list-building on autopilot. In this lesson I'll let you in on the must-have tool every blogger can use to add new subscribers with each new post, plus some set-it-and-forget-it promotion strategies you can use to grow your list.
Lesson 9: From a Trickle to a Torrent: Massive Growth Strategies That Work: Once you have your list-building foundation in place, it's time to kickstart your email list growth. In lesson 9, we'll look at three tactics with the power to add hundreds or even thousands of subscribers in a single day... without spending a dime on ads.
Lesson 10: How to Leverage Relationships to Grow Your List: Getting in front of new audiences is the key to continued list-growth, and in this lesson, we'll dig into three strategies that work, including the one thing you absolutely must do before you reach out to your friends for help. If you miss this, you run the risk of wasting a golden opportunity.

GET ALL THREE EMAIL MARKETING FUNDAMENTALS TODAY

ONLY $237 $67

ORDER TODAY

What Cindy's students say about her courses

I love how Cindy breaks down a large, complicated process into small, digestible bites. It reduces overwhelm and makes goals and tasks much more attainable!

Tina Huffman // scaledupstudio.com

Lead Magnet Makeover:

Transform Your List-Building Assets to Attract Higher Quality Leads

($99.00 value)

In this step-by-step course, we'll dig into what makes a compelling lead magnet work, why yours might not be performing as well as it could, and how you can quickly and easily polish it up to provide a must-have resource that builds your subscriber list and grows your business, too.

Here's everything you'll find inside Lead Magnet Makeover:

Lesson 1: Five Signs Your Lead Magnet Needs a Makeover: It doesn't matter how clever or well-designed your lead magnet is. If it's not getting the results you want, it's time for a makeover. In this lesson, we'll dig into the signs your lead magnet isn't doing it's job, as well as some fast fixes you can make.
Lesson 2: Choosing Your Transformative Offer: Whether you've decided to polish up those poor performing lead magnets or start from scratch with something new, the first step is to choose a transformative offer your ideal subscriber won't be able to resist. In this lesson, we'll get to the heart of a great opt-in incentive, including how to find the transformation your customers really want.

Lesson 3: Understanding the Three Rules for Lead Magnet Success: The most successful lead magnets (for both you and your subscribers) achieve three things. They're easy to consume, offer real results, and bring your subscriber one step closer to making a purchase. Achieving all three in a single lead magnet can be a challenge though, so in this lesson, I'll walk you through a simple process so you can quickly tick off all three items.
Lesson 4: Deciding Your Ideal Format: Should you create a PDF or a video or an email course or a challenge? You have a lot of options, and each one will offer different results not only for you, but for your subscriber as well. In lesson four, we'll dig into the pros and cons of each.
Lesson 5: Offering Just the Right Amount of Content: If you've ever struggled to balance your free content against your paid offers, this lesson is for you. We'll dig into the psychology of free offers, and how they work to turn subscribers into buyers.
Lesson 6: Crafting a Compelling Call to Action: Every lead magnet has a job to do. It has to earn its keep, and that's what your call to action is all about. When you get this right, your new subscribers turn into buyers, and your buyers turn into fans.
Lesson 7: Lead Magnet Titles That Get Clicks: Even the most life-changing lead magnet won't convert browsers into subscribers with a bland title. In this lesson, we'll dig into what makes an irresistible title and by the end, you'll have a click-worthy title that entices visitors to subscribe.

GET ALL THREE EMAIL MARKETING FUNDAMENTALS TODAY

ONLY $237 $67

ORDER TODAY

What Cindy's students say about her courses

Your course had helped me out so much. It is easy lessons and easy to implement as I work through it. I was worried about my lead magnet. Now I am confident that my lead magnet will work. Thank you for putting so much value into your products and courses. I have been satisfied with every course I have bought from you.

Melissa Hickok // mentalacceptance.com

Opt-In Funnel Follow Ups:

Done-for-You Email Templates to Build Relationships and Make Sales

($39.00 value)

Fill-in-the-blank email templates to make your email marketing tasks as easy as cut and paste.

Here's everything you'll find inside Opt-In Funnel Follow Ups:

The "Thank You for Downloading" Email: Show your appreciation for your new subscriber by offering your genuine thanks... and by sharing exactly what he or she needs next for even more success.
The "Grab This While You Still Can" Email: Limited-time offers reward action takers, and this email ensures they won't miss out. As a welcome email, it's a top performer that converts well.
The "Get to Know Me" Email: A little transparency and a personal story or two will go a long way toward building that oh-so-important "know, like, and trust" factor that encourages people to buy. This email makes it easy for you to share your story.

The "Consumption" Email: The last thing you want is for your freebie to sit on a virtual shelf collecting digital dust. Encourage your subscribers to read and take action with this enticing email.
The "Make an Offer" Email: It's really ok to send a straight-up sales email, but if you're feeling stuck or intimidated about that, this email template makes it easy to copy, paste, and profit.
The "Tell Me About You" Email: Want to know exactly what your ideal client wants and needs most from you? Just ask. This email template offers up an easy format and provides a great option for making money on your survey, too.
The "Free Resources" Email: Show some love for your subscribers while moving them one step closer to paying you when you share more free resources. Choose the best option for delivery (I've included two options with pros and cons for you) and just follow the email template for great results.
The "Last Chance Reminder" Email: Great offers don't last forever, so take this opportunity to remind your subscribers that they're about to miss out. This email is compelling without being pushy, and is designed to get your subscribers off the fence and onto your "buyers" list.
The "Downsell" Email: Just because they didn't take advantage of your offer doesn't mean they'll never buy. Use this email to offer a "downsell" product that may be a better fit.

GET ALL THREE EMAIL MARKETING FUNDAMENTALS TODAY

ONLY $237 $67

ORDER TODAY

What Cindy's students say about her courses

Each lesson is broken down into a few, easy to understand sections. Finally an actionable overview course that isn't overwhelming.

Sabine C // livingtofollowthelight.com

100% Satisfaction Guarantee!

You are fully protected by our 100% Satisfaction-Guarantee. If Email Marketing Fundamentals doesn't make list building and email marketing easier for you in any way, simply email me within seven days for a prompt, courteous refund.

Frequently Asked Questions

I'm just getting started. How can Email Marketing Fundamentals help me?

Together, these three courses will give you a solid foundation you can use to build your list and make email marketing work for you from day one. No more confusion or overwhelm, just a step-by-step plan that works.

I'm an advanced marketer earning a good living. Is there anything here for me?

The gold nuggets for more advanced entrepreneurs are the systemization. I'll help make every aspect of your list-building and marketing more efficient, and even give you the step-by-step plans you can hand off to the team if you have one.

I already bought _______________. Can I substitute one of the courses in this bundle for something else?

Because of the low price, we're not allowing any substitutions. But even if you already own one out of the three, this bundle is still a huge savings on the others.

Will this work for [fill in your business model here]?

Every business needs an email list, so yes, these courses will work for you.

What if I get stuck?

In every one of my courses, I encourage questions so you'll never be left wondering what to do next. You can ask right on the page and I'll pop in and answer you, typically within just a few hours.

What if I decide this bundle just isn't for me? Can I get a refund?

Absolutely! We have a generous 7-day, no questions asked refund policy. Just send us an email and we'll process a refund if this bundle is not a fit for you.

I have other questions, how can I contact you?

You can reach me and my team by emailing helper@cindybidar.com. We’ll be glad to answer any questions you have.

About Your Marketing Coach

Cindy Bidar

Since 2011, I've been working behind the scenes with online marketers, coaches, bloggers, and product sellers. I've seen - and experienced first hand - the struggles they go through trying to fit all the pieces together.

Email Marketing Fundamentals gives you the strategies and tools you need to make list building and email marketing easier, without the overwhelm or confusion—even if you've tried before and gave up in frustration.

PS: You are fully protected by my 100% Satisfaction-Guarantee. If Email Marketing Fundamentals doesn't match up to everything I've said here, simply contact me at helper@cindybidar.com within 7 days of purchase, and I'll send you a full refund.

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