What Can I Mail My List Today?

If there’s anything we struggle with when it comes to email marketing, it’s this:

Sound familiar? Maybe you’ve asked yourself those same questions, too.

Personally, my goal is to mail every day. It’s important to me to create a vibrant community of like-minded entrepreneurs, and to provide them with actionable tips and solid business-building information and resources, and I believe the best way to do that is through email.

But like everyone, I sometimes have trouble finding new things to say (which is why, if you’re on my list, you don’t always hear from me every day).

Then I sat down to really think about it, and I realized that there a lots (and lots, and lots) of things I can share with you that are helpful or thought provoking or funny or money making.

Here’s what I came up with. Now, whenever I need a little inspiration, this is where I turn. Maybe it will help you as well.

49 Emails You Can Send to Your List

1. A how-to email with instructions for completing a task
2. A video review of a new tool or resource
3. Your opinion about a strategy or resource
4. Reader questions and your answers
5. Your product FAQs
6. A teaser and link to your latest blog post
7. A teaser and link to an old blog post your reader may have missed
8. A teaser and link to someone else’s blog post
9. Book reviews or recommended reading list
10. Commentary on an interesting social media discussion
11. A text interview with a guest expert
12. A funny or inspirational video
13. An infographic
14. A “flash sale” offer
15. Pros and cons of a tool or strategy
16. A customer survey
17. An invitation to an upcoming webinar or other event
18. A personal update
19. A resource list
20. A quick challenge to get them motivated to take action
21. A behind-the-scenes look at your business
22. A downloadable PDF or list-magnet
23. A mistake you made (and the lesson you learned)
24. A curated list of related posts from around the web
25. A regular newsletter
26. A myth-busting article
27. A teaser about a new project you have in the works
28. A case study
29. Industry news and current events
30. A cautionary tale
31. The story of something that didn’t work out as planned
32. Something you wish you knew when you were just starting out
33. Industry stats or survey results
34. An exclusive coupon
35. Product or service updates
36. A testimonial or feedback request
37. A self assessment or quiz
38. Best buys in your industry
39. A quick, actionable tip
40. A controversial opinion
41. Links to your current or past interviews and appearances
42. A sneak peek at your paid course
43. A short training series or ecourse
44. Income, growth, traffic or other stats
45. A personal introduction to a colleague
46. Seasonal tips or reminders
47. New product announcement
48. Promo of an older product
49. A list (like this!)

What about you? What will YOU mail your list today?

Share your ideas in the comments, and if your list-building efforts could use a little help, grab my list of opt-in incentive ideas.