Blogs are a great marketing tool. Search engines love active websites with lots of content, customers will keep coming back to see what you are saying about your business, and you can build a community of readers who will constantly provide you with new topics to write about. But you can't just throw any old thing up on a blog and call it good. Your customers don't care if Uncle Hubert got drunk at Christmas dinner and propositioned the poinsettia. Save that stuff for your personal blog. What your customers want is relevant information, organized so they can use it. What is Your … [Read more...]