Whether you're a writer, graphic designer, or housekeeper, if you work for yourself you need to market your business. The trouble with marketing is that it feels so...sales-y. And we all love to hate sales people, don't we? Heaven knows we don't want to actually be one! So how can you get out of your own way and learn to market yourself and your business? Monday Marketing Meme Kim Smith of Dramatic-Design.com has started a Monday Marketing Meme to encourage freelancers and other self-employed types to plan their marketing for the week and to share their plans via their blogs, Facebook, … [Read more...]
Hey Baby, What’s Your Keyword?
If you are a blogger, or internet marketer, or business owner with a website, you should know the answer to this question. Your keyword is what brings visitors to your site, what drives your traffic, what makes you money. In short, it's the most important piece of every post or article on your website. How do you know what your keyword is? A keyword is simply the word or phrase the your potential client or reader types into Google when he or she is looking for the information you have. If you were looking for you, what would you search for? That's your keyword. There is a lot more that can be … [Read more...]
Could Your Website Use a Remodel?
The Internet moves at the speed of light, and what is cutting edge today will soon be outdated and tacky. Of course you can't be expected to keep up with every new technological advance in website development--unless you're a web developer--but you should take a good look at your site every few months to make sure that things haven't aged to the point of being stale. It can be difficult to know if your site looks out of date, though, particularly if you're a bit attached to it. Maybe you designed it yourself, or maybe the colors and graphics extend to your business cards and letterhead, or … [Read more...]
