Ensuring CAN-SPAM Compliance in Your Email Marketing Campaign

A lot of newbie marketers see the words Federal Trade Commission and get a bit, shall we say, freaked out. The truth is, if you're not scraping email addresses off the Internet, and you're not sending out thousands (millions!) of emails all about getting cheap V!agra, then all you need to do is follow a couple of very simple rules and the FTC will never bother you. (Here's where I have to tell you that I am not an attorney, and this should not be construed as legal advice. This is my opinion, and while I personally follow these guidelines, I cannot guarantee that if you follow them you'll … [Read more...]

WordPress Plugins You Should Be Using

A plugin is basically a little piece of code that integrates with--or plugs into--your WordPress blog. Most plugins are open source and free, and can be found via the WordPress plugin directory. At this time there are more than 4,000 plugins available, from the very silly Hello Dolly plugin that comes with every installation of WordPress, to the more serious WP Super Cache, which makes your website load faster, so your readers don't have to wait. Here are the basic plugins that I use on every WordPress install I do for my clients. WP Super Cache: Like I said in the first paragraph, this … [Read more...]