Google "click here" and see what comes up in the top spot. Go ahead. I'll wait. Now why do you suppose Adobe Reader shows up in that very first spot for the search phrase "click here?" Think about all the times you've downloaded a PDF file on the internet. The page always says something like, "This report is a PDF file. You will need Adobe Acrobat to access the file. Click here to download a free copy." "Click here" in the example above is anchor text, which simply means the phrase is linked to a URL. In this case the URL is http://get.adobe.com/reader/. Since there are many millions of … [Read more...]
Hey Baby, What’s Your Keyword?
If you are a blogger, or internet marketer, or business owner with a website, you should know the answer to this question. Your keyword is what brings visitors to your site, what drives your traffic, what makes you money. In short, it's the most important piece of every post or article on your website. How do you know what your keyword is? A keyword is simply the word or phrase the your potential client or reader types into Google when he or she is looking for the information you have. If you were looking for you, what would you search for? That's your keyword. There is a lot more that can be … [Read more...]
