Article Marketing Tips: Writing a Killer Resource Box

A good resource box leads your reader back to your site. Photo by webhamster.

On Monday I ranted just a bit about a couple of really bad author resource boxes I had discovered. Today I thought I would cover how to write a really outstanding resource box that will drive traffic back to your site instead of driving them away. The number one key to a terrific resource box is to make it a natural extension of the article itself. The article should be complete without it, of course, but the resource box should pull the whole article together just like a good concluding paragraph does. Don't Put a Stop Sign at the End of Your Article Don't start with your name. A lot … [Read more...]

Getting Started With Article Marketing

Article marketing, sometimes called bum marketing, can be one of the most useful (and least expensive) forms of internet marketing you can engage in. Submitting your original articles to directories across the Internet is a great way to get your name "out there" and to drive traffic to your website. How Article Marketing Works The basic idea of article marketing is to improve your site's visibility by riding the coattails of a more visible site. If your business is pizza, the likelihood of your new website being found in a Google search for pizza (146,000,000 results) is slim. You simply … [Read more...]