The first thing you must do, before you can set up a blog, before you can write killer content to bring the masses to your door, before you can get rich selling information products, is choose a domain name. Your domain is your address. It’s the map to where your site lives, and if it’s a good one, it’s descriptive of your business or your niche. As more and more people begin setting up shop online, good domain names become harder to find, which leads people to come up with other ways to get the domain they want. But are these domain tricks a good or a bad idea? .com, .org, .net In … [Read more...]
Goldilocks and the Three Keywords
You're probably familiar with the story of Goldilocks and the three bears, but do you know many keywords suffer the same dilemma? No, they're not too soft, too hot, or too big, but they can be too broad or too narrow. A lot of clients come to me with a keyword list and ask me to write a series of articles, blog posts, or sales copy around those keywords. Perfect! Saves me a lot of time right? Not always. Just like Goldilocks found three kinds of porridge in the bears' house, there are three kinds of keywords. The first kind of keyword is too broad. These are usually single words and are … [Read more...]
Article Spinning Dos and Don’ts
I am a big fan of article marketing. I think it's the most efficient way to build quality inbound links to your site. It works to drive traffic and increase conversions, especially if you are linking to an opt-in page, and I have seen article marketing increase blog traffic by 10 times in a matter of days. But there is a dark side to article marketing, and it looks like this: Just as the name sounds, actuating copywriting 'persuades' a clairvoyant to access your website, analysis out your artefact and feel a 'need' for it. It is the abstruse of axis accustomed visitors to your armpit into … [Read more...]
