Whether you're a writer, graphic designer, or housekeeper, if you work for yourself you need to market your business. The trouble with marketing is that it feels so...sales-y. And we all love to hate sales people, don't we? Heaven knows we don't want to actually be one! So how can you get out of your own way and learn to market yourself and your business? Monday Marketing Meme Kim Smith of Dramatic-Design.com has started a Monday Marketing Meme to encourage freelancers and other self-employed types to plan their marketing for the week and to share their plans via their blogs, Facebook, … [Read more...]
Tips for Better Business Blogging
Blogs are a great marketing tool. Search engines love active websites with lots of content, customers will keep coming back to see what you are saying about your business, and you can build a community of readers who will constantly provide you with new topics to write about. But you can't just throw any old thing up on a blog and call it good. Your customers don't care if Uncle Hubert got drunk at Christmas dinner and propositioned the poinsettia. Save that stuff for your personal blog. What your customers want is relevant information, organized so they can use it. What is Your … [Read more...]
