Google "click here" and see what comes up in the top spot. Go ahead. I'll wait. Now why do you suppose Adobe Reader shows up in that very first spot for the search phrase "click here?" Think about all the times you've downloaded a PDF file on the internet. The page always says something like, "This report is a PDF file. You will need Adobe Acrobat to access the file. Click here to download a free copy." "Click here" in the example above is anchor text, which simply means the phrase is linked to a URL. In this case the URL is http://get.adobe.com/reader/. Since there are many millions of … [Read more...]
Hey Baby, What’s Your Keyword?
If you are a blogger, or internet marketer, or business owner with a website, you should know the answer to this question. Your keyword is what brings visitors to your site, what drives your traffic, what makes you money. In short, it's the most important piece of every post or article on your website. How do you know what your keyword is? A keyword is simply the word or phrase the your potential client or reader types into Google when he or she is looking for the information you have. If you were looking for you, what would you search for? That's your keyword. There is a lot more that can be … [Read more...]
Tips for Better Business Blogging
Blogs are a great marketing tool. Search engines love active websites with lots of content, customers will keep coming back to see what you are saying about your business, and you can build a community of readers who will constantly provide you with new topics to write about. But you can't just throw any old thing up on a blog and call it good. Your customers don't care if Uncle Hubert got drunk at Christmas dinner and propositioned the poinsettia. Save that stuff for your personal blog. What your customers want is relevant information, organized so they can use it. What is Your … [Read more...]
