Marketing for Freelancers

Whether you're a writer, graphic designer, or housekeeper, if you work for yourself you need to market your business. The trouble with marketing is that it feels so...sales-y. And we all love to hate sales people, don't we? Heaven knows we don't want to actually be one! So how can you get out of your own way and learn to market yourself and your business? Monday Marketing Meme Kim Smith of Dramatic-Design.com has started a Monday Marketing Meme to encourage freelancers and other self-employed types to plan their marketing for the week and to share their plans via their blogs, Facebook, … [Read more...]

Are You Dating Yourself? Should You?

The Aztec's dated all their blog posts. Photo by Cornell University Library.

The Aztec's dated all their blog posts. Photo by Cornell University Library. I don't know if it's a recent trend, but I seem to be seeing a lot of blogs without dates on the posts. Bloggers do this largely because they don't want evergreen posts to be seen as outdated just because they were written more than a couple of months ago. That's fine. I get it. But it still irritates the crap out of me. Sometimes we need to know if a post is potentially out of date. What if it's a tech post about how to do some cool new thing with your Wordpress install? What if it's important information about … [Read more...]

High School English Revisited: The Outline

Remember when you had to write a report in English class, and you had to turn in your notes and outline? It probably looked something like this: Jane Austen: A History I. Childhood     1. Born December 16, 1775     2. Seven siblings     3. Father Rev. George Austen     4. Mother Cassandra II. Major Works     1. Sense and Sensibility         A. First novel         B. Bestseller C. And on and on... You may have thought it was the most boring and pointless exercise ever concocted. Next to calculating the angles of an isosceles triangle, anyway. But it … [Read more...]