Article Marketing

Article Marketing Tips: Writing a Killer Resource Box

A good resource box leads your reader back to your site. Photo by webhamster.

On Monday I ranted just a bit about a couple of really bad author resource boxes I had discovered. Today I thought I would cover how to write a really outstanding resource box that will drive traffic back to your site instead of driving them away. The number one key to a terrific resource box is to make it a natural extension of the article itself. The article should be complete without it, of course, but the resource box should pull the whole article together just like a good concluding paragraph does. Don't Put a Stop Sign at the End of Your Article Don't start with your name. A lot … [Read more...]

Filed Under: Article Marketing Tagged With: anchor text, Article Marketing, link building, resource box

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Is Your Content Provider a Parasitic Leach?

I have said many times what a fan I am of article marketing. I think it is the number one most efficient way to build links and drive traffic to your site. If you do it right. The other day I found two examples of article marketing gone wrong. Horribly, catastrophically wrong. Why Use Article Marketing The first purpose of article marketing is to position yourself as an expert in your field. That means posting useful, informative articles on directories, in newsletters, on blogs, and on other sites. Gradually, readers come to know your name. They know you produce good stuff. The more they … [Read more...]

Filed Under: Article Marketing Tagged With: Article Marketing, author resource box, content providers, outsourcing, Writing

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Article Spinning Dos and Don’ts

Automatic article spinning can make a big mess. Photo by KB35.

I am a big fan of article marketing. I think it's the most efficient way to build quality inbound links to your site. It works to drive traffic and increase conversions, especially if you are linking to an opt-in page, and I have seen article marketing increase blog traffic by 10 times in a matter of days. But there is a dark side to article marketing, and it looks like this: Just as the name sounds, actuating copywriting 'persuades' a clairvoyant to access your website, analysis out your artefact and feel a 'need' for it. It is the abstruse of axis accustomed visitors to your armpit into … [Read more...]

Filed Under: Article Marketing Tagged With: Article Marketing, keywords, link building