A few of the treasures discovered in my feed reader this week:
- How to Turn a Lousy Blog Headline into a Great One from Tristan Higbee shows how a bland blog post title evolved into an interesting – and very clickable – headline. It’s a good read for anyone who needs help crafting compelling titles.
- Master this Skill Before Setting New Writing Goals from Suzannah at Write it Sideways is a reminder that waiting for inspiration to strike won’t get you any closer to your writing (or blogging) goals. You need to start with the basics – like a schedule.
- How Expensive PPC Advertising May Payout For Keyword Testing – I don’t know the first thing about PPC, but this post at Traffic Generation Cafe offers some interesting insights into the difference between search numbers and actual conversions.
- Regina Smola of WPSecurityLock.com details the reasons why you should never use those “one-click install” scripts for WordPress. I know it’s easier, but read WordPress Security Risks Using Auto Installers Like Fantatisco and you’ll never do it again. Besides, even the manual install is a piece of cake. Just follow the directions.