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Goldilocks and the Three Keywords

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You're probably familiar with the story of Goldilocks and the three bears, but do you know many keywords suffer the same dilemma? No, they're not too soft, too hot, or too big, but they can be too broad or too narrow. A lot of clients come to me with a keyword list and ask me to write a series of articles, blog posts, or sales copy around those keywords. Perfect! Saves me a lot of time right? Not always. Just like Goldilocks found three kinds of porridge in the bears' house, there are three kinds of keywords. The first kind of keyword is too broad. These are usually single words and are … [Read more...]

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All About Anchor Text

Google "click here" and see what comes up in the top spot. Go ahead. I'll wait. Now why do you suppose Adobe Reader shows up in that very first spot for the search phrase "click here?" Think about all the times you've downloaded a PDF file on the internet. The page always says something like, "This report is a PDF file. You will need Adobe Acrobat to access the file. Click here to download a free copy." "Click here" in the example above is anchor text, which simply means the phrase is linked to a URL. In this case the URL is http://get.adobe.com/reader/. Since there are many millions of … [Read more...]

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Hey Baby, What’s Your Keyword?

If you are a blogger, or internet marketer, or business owner with a website, you should know the answer to this question. Your keyword is what brings visitors to your site, what drives your traffic, what makes you money. In short, it's the most important piece of every post or article on your website. How do you know what your keyword is? A keyword is simply the word or phrase the your potential client or reader types into Google when he or she is looking for the information you have. If you were looking for you, what would you search for? That's your keyword. There is a lot more that can be … [Read more...]

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