Why I Recommend Aweber for Email Marketing

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You have a lot of choices when it comes to listbuilding and email marketing. In the past I've worked with several different systems, including self-hosted options, membership scripts like DAP and Amember, hosted systems like Mail Chimp, Constant Contact, and Aweber. I've even had the opportunity to work with the truly robust Infusionsoft. And yet I keep recommending Aweber. Here's why: Deliverability. As someone who depends on your email list to make money, this should be number one on your list of requirements. Sure, you can send email from your shopping cart or even from your own … [Read more...]

Perception is Everything

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Papa Johns, a Kentucky-based chain of pizza franchises is building a mailing list. Offline businesses (and Internet marketers) know that's a pretty smart thing to do. After all, your customers and potential customers are granting you permission to send marketing messages to their email inbox. What's not to love? Conventional wisdom says you need to provide an incentive in exchange for that email address. You need to offer something of value to get your readers to give up their private information. That's what you'll see a lot of companies do, too. Khol's got me to part with my email … [Read more...]

Ensuring CAN-SPAM Compliance in Your Email Marketing Campaign

A lot of newbie marketers see the words Federal Trade Commission and get a bit, shall we say, freaked out. The truth is, if you're not scraping email addresses off the Internet, and you're not sending out thousands (millions!) of emails all about getting cheap V!agra, then all you need to do is follow a couple of very simple rules and the FTC will never bother you. (Here's where I have to tell you that I am not an attorney, and this should not be construed as legal advice. This is my opinion, and while I personally follow these guidelines, I cannot guarantee that if you follow them you'll … [Read more...]