Just a quickie today to let you know about a couple of changes I've made to the blog. I just installed two new plug-ins (new for this blog, anyway) that I think you're going to like. The first is a Do-Follow plug-in, which means that your comment links (like your name and any links you leave in the comment itself) are passing on a little tiny trickle of link juice to your site. The second is KeywordLuv, which allows you to actually use keywords in the name field when you leave a comment. The price for these two great plug-ins is that all first comments will now be moderated. I know … [Read more...]

When it comes to niche marketing, there are two camps. Those who say "do what you love" and those who proclaim "follow the money." Both methods work, though one requires you to trudge on even when you hate your topic, and the other asks that you keep the faith even when there's no money coming in. The ideal way? Find where the two philosophies intersect. Markets and Niches Along with discovering your ideal niche, you also need to consider the market you're trying to attract. While a niche represents a certain subject matter, a market is the people who are interested in that subject. Markets … [Read more...]