Article Marketing

5 Article Marketing Mistakes that will Kill Your Conversions

1. Treating article marketing the same as backlinking. All article marketing is a form of backlinking, but not all backlinking is article marketing. Here's the difference: Article marketing provides value to the reader and may result in massive backlinking, backlinking provides backlinks in great quantity, but offers little in the way of value to readers. Backlinkers write 200 words and call it an article. Article marketers give a thorough explanation of the topic, even if it takes 1,000 words or more. Backlinkers write one article and spin it into 1,000 versions that they post on … [Read more...]

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Five Article Marketing Myths Debunked

Article marketing has long been a staple of online businesses. It's an inexpensive way to gain backlinks, drive traffic, and improve your search engine rankings. It's also totally misunderstood by a large percentage of new marketers. Myth Number One: You have to post your article to EzineArticles.com first or they'll reject it for being a duplicate. The truth: EzineArticles.com actively solicits repurposed content, as evidenced by the fact that they developed a WordPress plugin designed to help you publish your old blog posts on their site. So stop worrying about pissing off the article … [Read more...]

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Article Marketing Tips: Writing a Killer Resource Box

A good resource box leads your reader back to your site. Photo by webhamster.

On Monday I ranted just a bit about a couple of really bad author resource boxes I had discovered. Today I thought I would cover how to write a really outstanding resource box that will drive traffic back to your site instead of driving them away. The number one key to a terrific resource box is to make it a natural extension of the article itself. The article should be complete without it, of course, but the resource box should pull the whole article together just like a good concluding paragraph does. Don't Put a Stop Sign at the End of Your Article Don't start with your name. A lot … [Read more...]